Over 50% of all website traffic comes from organic searches. With search engine optimization (SEO), you can appear before customers during these searches. You’ll need to upgrade your content marketing game first, though.
Here are a few different types of SEO content you can use to reach customers online. With an innovative marketing strategy, you can start boosting your rankings.
Higher rankings can help you generate more web traffic, leads, and sales.
Improve your SEO strategy with these forms of killer content today!
Short-Form
You don’t need to create long posts or huge eBooks to engage your target audience. Instead, consider creating shorter posts this year. Short-form content features about 1,500 words.
Types of SEO content written as short-form posts can include:
When writing short-form posts, make sure you’re always providing readers with value. You can use short-form posts for inexpensive, low competition keywords that are easy to rank for.
Make sure to include your target keyword in the heading, metadata, and optimized images.
If you’re in a rush to produce killer content, creating a few short-form posts here and there is a great option. However, you shouldn’t focus on one type of content alone. Instead, mix it up!
Creating different forms of content can help you engage different readers. Use your analytics to determine which posts your readers prefer the most.
Long-Form
Many people question whether or not short-form content is beneficial for SEO. Short-form content can help you inform readers with short attention spans. However, it’s better to use long-form content for more difficult keywords.
Long-form content features over 1,500 words. These posts can include both downloadable eBooks and detailed blog posts.
With these types of SEO content, it’s always important to focus on quality over quantity. Don’t stuff your posts with unnecessary fluff. Instead, make sure the information you’re providing is relevant and helpful.
Otherwise, readers will leave your website without reading the post. If they leave without exploring, your website bounce rate can rise. A high bounce rate can hurt your SEO efforts.
Instead, make sure you’re providing Google’s search engine users with helpful content.
Make sure your long-form posts are easy to skim-read, too. For example, you can use:
If you’re looking for inspiration, consider creating an ultimate guide for your readers. An expansive blog article can give you readers all the information they need in one place. Make sure to break your article into multiple sections for readability.
If you want to focus on difficult, competitive, longtail keywords, start with long-form content.
Blogs
Blogs are no longer a place where you can ramble through your thoughts. Instead, they’re an easy way to engage people with your brand. Blogging can help you establish yourself as a thought leader in the industry, too.
Establishing yourself as a thought leader can boost your brand’s credibility. Future customers might feel more inclined to trust your brand as a result.
When creating killer content for your blog, start by gathering audience and keyword research. Make sure you’re creating content that aligns with the user’s search intent. Provide readers with the answers they want and need.
Explore different blog content formats as part of your innovative marketing strategy this year.
About 70% of people would rather gather information from blogs than traditional advertisements. Some of the most common blog formats include:
About 68% of online experiences begin with a search engine, too. Creating more blog content can help you appear for those searches.
When working on your blog content, make sure to consider your link-building strategy as well. The more backlinks a page has, the more traffic it can generate. Backlinks appear on other blogs before sending readers to your blog content.
You can learn more about how to get backlinks here.
Pillar and Evergreen
Pillar content features long-form posts that target high-level keywords, supported by short-form posts targeting longtail keywords.
Pillar content works as the pillar of your website. You can create four or five pillar pages for your site. These should focus on topic clusters that are relevant to your brand.
For example, a marketing agency might make graphic design, SEO, and advertising their clusters.
Make sure your pillar content is optimized for high-level keywords. Your pillar content should remain evergreen, too. In other words, the content should remain relevant for years to come.
Holistic
Each piece of your content should work synergistically with other pieces. This form of content is called holistic content.
For example, you can create a blog post connected to a series of related social media posts.
When creating holistic content, make sure you’re keeping your company’s style guide in mind. Maintain the same voice and tone throughout different posts and platforms. Consistency can help brand awareness and recognition grow.
With holistic content, one piece will work to boost the rest.
Thought Leadership
Remember, establishing yourself as a thought leader can help your brand credibility grow. Consumers know when they’re reading posts from an expert or layman. Provide your readers with information they can’t find anywhere else.
You can use guest posts and interviews to get started. Show consumers you’re an expert in your field.
Creating thought leadership posts could help you generate more backlinks.
Data-Led
As you work on these types of SEO content, consider the data you’ve gathered for your business. Data-led content can provide readers with unique insights.
Creating this type of content can help you save time and money. You can use data you’ve already gathered for your brand.
Social Media
Reformat your killer content for social media. Sharing your content on social media can help you generate more traffic. If your content is easily discoverable, you could generate more links.
Boost Your Rankings: Create These Types of SEO Content Today
Set your SEO strategy up for success this year. Boost your rankings with these different types of SEO content. As you produce more content, more people will begin visiting your site.
Then, you can boost your rankings to reach more people online.
Searching for more tips? You’re in the right place.
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