Let’s face it, all our lives, we’ve been exposed to nothing but screens. The average adult spends about 44 years of their life staring at screens. That means staring at anything from computers and smartphones to TV screens.
So why not leverage this screen frenzy to your advantage and use it to sell your business? The new year presents the perfect opportunity for you to venture into digital marketing, and video brochures may be the best place to start.
With digital commerce phasing out traditional retail, the modern marketplace leaves no space for physical pamphlets and printed brochures. Instead, video brochures capture the eyes and hearts of both potential and current customers. Nothing screams, “Come buy this product!” more than moving visuals.
In the digital age, video brochures are more of a necessity than a luxury. You’ll undoubtedly have a clear edge over your competitors who still use pamphlets, so why not switch to digital brochures as soon as you can? In this post, we’ll be highlighting a few benefits of video brochures.
They Are Interactive
Most flyers and pamphlets end up at the bottom of drawers and sometimes in the trash. On the other hand, a video brochure is more interactive, allowing your customers to manipulate it. It also gives you the capability to fine-tune your advertisement to fit your target audience for a particular occasion.
With video brochures, people can scroll down and look at other products or tap a button to get more information about the product or company.
If the first product didn’t capture your customers’ hearts, the second or third product surely will. Most video brochures offer up to eight buttons to give your viewers a better viewing experience.
With video brochures, you can change your content whenever you want. Let’s say you have a new line of products; these brochures allow you to swap the current videos out for ones that advertise the latest products. All you have to do is upload new content via the USB cable included with the brochure.
Uploading new content should take you no more than half a minute, and you can delete any content with the tap of a button. This nifty feature allows you to target various audiences while keeping your primary message the same.
Give Your Marketing an Edge
The modern marketplace is characterized by nothing more than cut-throat competition regardless of your business niche. Embracing video brochures is one way to stand out and leave a lasting impression on your customers.
Considering that most businesses still use printed media to market their products, video brochures could give you that edge over your competitors. Apart from being an effective marketing tool, video brochures will also spark the conversation.
Who knows? Very soon, your business might be the talk of the town.
They Can Tell Stories
Nowadays, customers seek a personal connection with businesses and products. Storytelling is one way to create that connection with your customers and retain them for good. Video brochures provide the ideal platform for telling your business story and capturing your customers’ hearts.
Our brains are wired to recognize information patterns and assign meaning to them. It’s just like how you would give a memory or meaning to a particular song or scent. Stories are information patterns that you can use to resonate with your customers’ emotions and make a lasting impression.
Of course, you can use print to tell a story, but why not fuse it with narration and music for the most significant effect. It also saves your customers the trouble of having to read through the entire thing. Remember to choose a soothing symphony as the icing on the cake.
Incredible Communication Tools
One-to-one communication is the most fundamental level of communication, but rarely do businesses achieve this. Printed media is also a means of communication, but it’s more of a one-sided kind of communication. Video brochures allow interactive and intensive communication that is great for teaching and getting the message across.
You can use video to communicate intricate details about a product. That’s why video brochures are great for demonstrating how tools work and even for showcasing pharmaceutical products. If you feel there’s a message you need to get through to your customers, video brochures are the best way to do it.
You can apply video brochures to a wide range of businesses regardless of their size, niche, or location. You can customize your video brochure to match your exact business and even appeal to your specific target audience. So, whether you’re in real estate, medicine, or farming, this strategy will work for you.
Enrich Your Offline Campaigns
Most businesses have their online market campaigns down pat, but unfortunately, you can’t say the same about their offline marketing endeavors. Video brochures allow you to add videos to your offline marketing strategies. That way, you can capitalize on a less crowded advertising space to grow your business.
If you want to refine your offline marketing campaigns, remember to make video brochures a priority. You can clamp down on unexplored territory and sway a lot of customers in your direction.
These videos can help customers make purchasing decisions that work in your favor. It also strengthens your brand identity and grows your brand.
Takes Innovation to a Whole Other level
You can only do so much with traditional print; apart from a few graphics and creative fonts, your options are pretty much limited. Video brochures take marketing innovation to the next level.
With a screen integrated into the brochure, your options are virtually limitless. Not to mention audio speakers to play your customers’ favorite tunes or play your audio message. Video brochures give you the chance to bring your creativity ‘A’ game to the marketing forefront.
Make a Profound Impact on Customers
The average person receives dozens of printed brochures every month, and most of them end up in the trash.
If you want to leave a lasting impression on your customers, you might want to look elsewhere. Unlike printed media, video brochures leave a profound impact on customers, and they rarely end up in the bin.
Video brochures are cutting-edge technology that is sure to leave your customers amazed. Embrace them today and let your business be the talk of the town.
Enhances Your Direct Mail marketing campaigns
About 42% of people who receive direct mails read or scan them. Not bad, considering it’s much harder for people to buy your product when you advertise it online or via other means.
If you’re looking to enhance your direct mail marketing campaigns, you should consider mailing out video brochures.
Direct mail marketing is so effective because it engenders an emotional connection between the business and the recipient. Tangible items invoke an intuitive part of the human experience that leaves a deep and long-lasting impression. If a letter can do that much, you can only imagine what a video brochure can do.
Maximize your audience engagement by bundling mail with video brochures. That way, you can not only leave an indelible impression, but you can set yourself apart from the pack.
You can visit this company to order a video brochure and see whether you can integrate it into your direct mail strategy.
You can customize your video brochure to match your brand or appeal to your target audience. What’s more, doing so is as easy as tapping a few buttons. You can even create your own branded design to strengthen your brand identity and make a name for yourself in the industry.
You can even get your video brochure company to add extra functionality to your brochure. There’s no limit as to what your video brochure can do.
Share Share Share
Laying your hands on a video brochure for the first time can be a fantastic experience. You’re bound to do what’s only natural and share the experience with the next person. This could lead to a domino effect where one person shares your video brochure with their entire social circle.
Couple that with word of mouth sharing, and you’ll have done wonders for your brand recognition without even knowing it. Embrace video brochures and let your customers do the marketing for you.
Video Brochures Are the Future
Give your customers a glimpse of the future with video brochures and take your business to the next level while you’re at it. Find a video brochure company to design video brochures that appeal to your target audience. You better do it fast before your competitors also get on the digital brochure wave.
For more marketing content, check out the other articles on our website.