Recent years have seen technological changes taking place at a fast pace, with an array of innovations being released onto the market that made contributions to businesses in significant ways.
Virtual reality, being one of the most impactful among recent innovations, has proved to deliver many advantages to businesses worldwide.
Virtual reality has been conventionally associated with the gaming industry, but recently, we see it dominating practically all major industries throughout the world. The reason for this rising popularity being, the unique ways in which it allows its users to experience the virtual environment that it creates, in the most immersive ways.
In the section below, we will discuss the most sought after business applications of virtual reality technology, and the ways it adds value to different businesses.
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Engineers and designers find virtual reality extremely helpful as it is now possible to visualize, design and develop the products and analyses their functionality before production. Virtual reality plays a major role in simulating 3D models of automobile designs, where engineers can experiment easily with the look, built and functionality of a vehicle. This saves the brand from investing heavily in expensive prototypes. Many renowned automobile brands around the world are using virtual reality to check the visual designing and serviceability of the vehicle, before spending money on sending it for the manufacturing process. This way, virtual reality is saving the automotive industry millions, by eliminating the need for prototypes that were needed to build per vehicle line.
Virtual reality has an impeccable impact on the healthcare sector all over the world. Virtual reality simulated environment makes it easier for health care professionals to work on virtually created body structures, and as such it is used to impart pieces of training to medical students and doctors, and also for practicing tricky operations before practically operating on humans. Additionally, it helps surgeons for conducting deeper studies of ailments and determining the best operating options that could be possible. Virtual reality is also used to treat mental health issues such as PTSD, anxiety, phobias, as it offers therapeutic benefits to the patients suffering from these. The virtual staging software for real estate. VR could help improve mental health using Virtual Reality Exposure Therapy (VRET) as is the case with a number of startups exploring the idea of using it as a tool to aid clinicians treating patients.
This is another major sector deriving the most from the myriad of virtual reality advantages. the travel and tourism industries provide their prospective clients with virtual tours, where-in the client gets to explore the destinations, the facilities provided and other important information, and shortlist the holiday destination before finally buying it.
Additionally, People can now visit the more inaccessible destinations also, from the comfort of their homes. The lesser popular destinations are also promoted through virtual tours and made accessible to tourists through a virtual platform. Virtual reality apps also provide features for the travel and tourism agencies to control the way they interact with their clients and help in various ways to simplify the process of closing a deal.
Although online shopping is convenient, it has its limitations. You cannot try the clothes before buying them, which may later be needed to be exchanged due to size variation or fitting. With ‘virtual reality body-scanning technology’, you can actually try the clothes in the virtually created environment, to check what would they look and fit like in reality. Now that makes buying clothes more comfortable, convenient, and more personalized. Similarly, virtual showrooms for cars or any other products are created which facilitate customers to check out different products and their specifications and after reaching the desired satisfaction level, order the product.
Virtual reality apps can generate shopping heat maps, which help in tracking the shopping journey of the customers on the virtual showroom, which can be used in defining their shopping patterns and help optimize products displayed in the virtual stores!
Realtors and real estate agents are using virtual reality as the most efficient tool for marketing their listings online, with the help of virtual tours. The prospective clients can check out the various options provided by the agents, can explore as many listings as they want, before finalizing the one which they would want to buy. This way, the agents as well as the buyers, don’t need to visit from one site to another, as virtual tours can be explored just by sitting at home and at any time of the day. This saves time and unnecessary traveling costs.
Moreover, with virtual tours, the realtor can reach even to the international clients and those residing at far off places. Virtual tours make it possible for these clients to view the listings online and get all the required information before buying. Virtual Tours are also helpful to people who can’t move freely due to inability or old age.
Remote jobs have their own benefits as they save time and effort. But it has its limitations too, as the remote employees need to have effective methods for communicating and collaborating and the generally adopted methods of video communication do not serve the purpose effectively. But with Virtual reality, now teams can efficiently communicate and collaborate through a virtual environment, without having the need to physically commute to the meeting venues. The virtual work environment also makes for a perfect place, away from distractions resulting in improved productivity. Virtual meetings and training are also cost-effective as the participants don’t have to travel all the way to the venue.
Companies and business organizations have to conduct training sessions for the new joiners and also for the existing employees for their skill development. Orientation programmer and training sessions usually cost huge amounts to organizations besides risks to human life while training for risky jobs. With Virtual reality, organizations can now create more efficient training environments, along with a reduced cost of training because the instructors and the trainees, both don’t need to physically attend the sessions at real buildings or rooms. Rather they can attend the sessions virtually in a fully simulated environment, so there is no need for equipment or products for training too.
Virtual reality has enabled students to learn in the most immersive and experiential way as never before, thus enriching their learning experience. Virtual reality apps can now create virtual classrooms wherein students and instructors from different locations all over the globe can come together to the same platform. No matter which subjects the students are learning, virtual reality creates experiences for them to learn about it in detail so as to make the entire process of learning more enjoyable, memorable, and efficient.
Virtual reality started off with gaming as its primary niche, but gradually expanded to other spheres. Like in other fields, Virtual reality has also evolved further in the world of entertainment too, now including theatres, theme parks, sports, and musical events, etc, where the audience find the 3D environment more interactive, engaging, and fun.
Virtual reality is also finding its usage with sports, as athletes are using virtual reality with their training sessions. Athletes need to perform on certain skill sets and the desired results can be obtained with customized situations created by the VR environment. This way, virtual reality helps them to improve their performance in real-life games.
Additionally, virtual reality is also changing the way sports are watched, as it allows people who cannot travel or afford tickets, to watch live sports events, by being virtually at the stadium.
Virtual reality has managed to make a mark in the world of marketing and advertising where it has been widely accepted and is being used to target and persuade the customers, with VR interactive techniques. The 360-degree promotional videos are used as an interactive medium where customers are encouraged to try the products or services and are made convinced, as to how these services or products can actually add value to their lives and can satisfy their requirements.
Restaurants, colleges, universities, and other businesses create virtual tours so that viewers can explore the infrastructure and also get the required information through the virtual platform, without having to actually visit the place physically.
Applications of virtual reality are now empowering architects, where they can present their creative ideas and designs to their clients where their clients can explore the entire building in detail, before accepting the design or start with the construction of the building. The immersive virtual reality environment makes it possible to not just see what space or building will look like, but also, what it would feel like being in it. Home-owners can now experience the space which is virtually created, and make any changes which they might desire to make. This saves the time of both, the architect and the home-owner, apart from rendering them satisfaction on completion.
Virtual reality is influencing our work and lives in a way that was unimaginable a few decades ago. Businesses and organizations are making the utmost use of Virtual Reality for deriving the maximum out of it. As this path-breaking technology is yet to be explored endlessly, we can expect it to be used more incessantly by businesses all over the world in the future!!
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