What Are SMS Marketing Platforms?

Short Message Service (SMS) or SMS Marketing uses personalized messages to enhance your business’ capabilities as you can now engage your customers via informative voice messages. Take note though that SMS messages are only allowed to be expanded to a maximum of 160 characters.

But how do SMS marketing platforms work? Here’s a brief guide on what SMS marketing is and how it can help you reach thousands of customers at a time.

How Do SMS Marketing Platforms Work?

SMS marketing platforms allow customers to opt in to a business’ system to receive promotional text messages. By being in the system, customers are ensured that they aren’t sent mass-message junk but provide them with the latest products or information. The actual number that’s being texted along with the user’s corresponding user number ID is then stored by the software program or service that was used to send the texts. Users usually get an email notification if they’ve confirmed their subscription. They can also go to the Unsubscribe link if they want to cancel their subscription.

SMS marketing platforms help increase customer loyalty by building a database of consumers. Nearby notification techniques, such as text messages, are excellent for people using their phones to know about urgent deals in the momentary promotions. 

They also encourage the customers to take action by informing them of upcoming sales and current events. Polling their opinion and asking them to take action is another excellent way to connect with customers.

The Benefits Of SMS Marketing

A good SMS marketing platform can significantly help a company in several areas due to the following:

1. Cost-Effective

With a SMS and email marketing, you don’t have to spend a large amount of money sending a text message to a customer. It doesn’t even matter if you send the document to a large number of people. 

Also, SMS is particularly attractive for businesses that want to do business with clients who are new to your organization or are unsure how much they can or should invest in it because of uncertainty in finances.

2. Quick Delivery

You don’t have to wait for long when you’re using Short Message Service. When you decide to send the message, you can be confident that it’ll be sent to your customers immediately. 

Additionally, as an alternative to typical display advertising methods, such as banners, webinars, regular emails, and pay-per-click campaigns, the benefits become apparent quickly. You don’t have to wait for any specific resources to be delivered or run any printings to complete your ads. All you have to do is give them your message. It’s up to them to respond to it and send the SMS keywords you require. 

Since these users are more likely to open a text message, you have a more significant opportunity to spread your news to your customers. Therefore, a text can be your best way to disseminate content.

3. Mobile-Friendly

These days, showing that your business is responsive to mobile users is essential. This is because more and more people are doing web-related tasks on their phones, like shopping via handheld devices. You certainly don’t want to be found lacking in that kind of exposure. 

SMS marketing is essential for businesses that want to appear mobile-friendly and an asset in their mobile marketing strategy.

Takeaway

As long as they have a mobile device capable of receiving text messages, your recipients will appreciate the information you send through SMS marketing platforms. Additionally, your customers are more likely to buy more of your product or service as you show that you’re a company that cares.