What are LED Channel Letters and why are they important for business?

Offline marketing plays the most crucial role in the growth and expansion of your local businesses. Based on your offline promotional tactics, your target customers decide whether they should be entering your local shop or not. Many customers consider purchasing from local business shops or facilities with aesthetically pleasing business exteriors and interiors. Business exteriors can help you attract the attention of customers passing by your shops. With LED channel letters, you can create the best visual appeals and leave an ever-lasting impression in the minds of your potential customer. You can add a personal touch to your exteriors using customized LED letter signs to inform your customers more appropriately about your business. Whether you are an existing local business or planning to start your new local stores in New York City, LED signs for business are one of the greatest ways to enhance your storefront and inform customers simply about the existence of your business. If you want to expand your knowledge about LED channel letter signage and ways you can take advantage of the same, continue reading this article till the end.

What is an LED channel letter sign? 

An LED channel letter sign is a three-dimensional letter sign made with a combination of different metal and LED lights. These sign boards are used to make illuminating letter signs, logos, images, and other structures that represent a local store or brand identity to their potential customers. LED channel letter signs are a popular choice for business exteriors in restaurants, hotels, bars, local shops, and in some cases even schools. There are different types of LED channel letters available in the market. You can choose the one that fits perfectly with your business needs and requirements.

Why choose LED channel letters? 

1. Durable 

Compared to other letter signs or business board options, customized LED channel letters simply stand out from the competition. Channel letter signs are generally made using aluminum and other water-resistant metals. Water and corrosion-resistant metals tend to have a longer life span than non-resistant metals signage available in the market. Channel letter signs can easily withstand harsh climate conditions and be a great investment for your business.

2. Better visibility 

During bright daylight, it is comparatively easy for customers to recognize your business stores. However, the same can not be said during night hours. LED channel letter signs can help you light your business entrance and create beautiful illuminating effects outside your store. With LED channel letter signs, customers can recognize your business stores effortlessly during night hours.

3. Versatile 

When it comes to LED channel letters, versatility is always at its best. As a business owner, you would always want to create a unique brand identity of your brand. One of the best parts of using channel letters is that you get to unlock endless possibilities to create your very unique business signs with limitless color options and design patterns. No matter what your color or design preferences are, you will always be able to bring your imagination into reality using lighted channel letter signs.  

4. Energy efficient

LED lights are high-energy efficient lights available in the market. They tend to consume around 75% less energy than other light bulbs out there. In this way, you don’t have to worry about spending thousands on energy bills or maintenance costs. You can easily clean your channel letters using a damp cloth or cleaning solution recommended by the manufacturer.

5. Customizable 

Unlike other sign boards, your options are not limited to certain patterns or designs. You can create any pattern or design of your choice, depending on your business preferences and needs. If you want to design your business logo, add taglines, or create a face, a reputed signage company will make sure to fulfill your needs.

6. Affordable 

Many business owners restrain from investing in LED channel letters to save some money. If you think channel letters are unwanted expenses, then you might be under the completely wrong impression. Channel letters are the most affordable and durable additions to your business exteriors. Even after installing them, you don’t have to worry about spending hours or huge amounts of regular maintenance costs.

7. Modern promotional tactics 

Wooden and other traditional sign boards have now become an outdated promotional tactic in the industry. Different types of industries have now started investing in LED channel letters due to many reasons. It is considered the best way to instantly light up your business exteriors and leave significant impressions on your potential customers.

Different types of channel letter signs 

1. Front-lit channel letters 

Front-lit channel letters are the common and widely used channel letter signs in the industry. If you want your sign letters to be visible during both day and night hours, then front-lit channel letters are all you need. These types of channel letters are usually placed in the front of the light and shine through clear or colored acrylic faces.

2. Open face channel letters 

Open face channel letters are constructed or made completely out of transparent acrylic. Open face channel letters generally have no faces covering the electrical element and letters being lit up. These types of letter signs are often made of neon tubing instead of LED lights to develop the eye-catching appearance of your channel letter signs.

3. Reverse-lit channel letters 

Reverse-lit channel letters are also popularly known as halo-lit channel letters. These channel letters are similar to front-lit channel letters but reversed. LED lights in reverse-lit channel letters are placed behind a solid metal face to create a glowing effect from the back of the letter sign and then outward. It gives a halo effect around the edges of your channel letter signs when lighted up.

4. Combination-lit channel letters 

As the name suggests, combination-lit channel letters are the combination of front-lit and reverse-lit channel letters. Both sides of the combination-lit channel consist of acrylic faces and LED lights. These are the most popular channel letters for lighting options. They offer the highest level of illuminating effects to your channel letter signs. The frames of these channel letter signs are usually made of aluminum to offer water and corrosion-resistant properties.

How to install LED channel letters?  

Different types of LED channel letters come with varying features and functionalities. Depending on the construction of your customized LED channel letters, the process of installing your channel letter signs might differ from others. It is recommended to consult your signage company or read company manuals to get adequate knowledge about the installation process. State your priorities and sign construction preferences to your services providers to avoid any kind of miscommunication during the process. Choose the type of channel letter signs that suits your business needs and design preferences the best.