Are you unhappy with your current website and don’t feel as if it expresses your brand or vision accurately? It may be time to look into website redesign services. Many people find out about brands and companies for the first time by finding them through a simple Google search.
By redesigning your website, you’re ensuring that people’s first impression of your brand or business is a captivating one that convinces them to convert.
Keep reading to learn how these website redesign tips can make it more appealing to your audience than before!
Know Your Objectives
Before you even begin your website redesign, it’s important that you’re aware of your overall goals for your brand or business. For instance, are you creating a website redesign strategy so that you can draw more traffic to your site?
Do you want to convert more of your visitors into paying customers? You may even want an entirely new audience to visit your website.
By being as specific as possible with your goals, you can make better redesign decisions that can help you accomplish them.
Speed Up Your Site
Did you know that users only spend 10 to 20 seconds on a web page? If a site takes time to load or is hard to read, you’ll find that they’ll back out of it quickly and find a new site to solve their problems–leading to an increased bounce rate on your end.
With this in mind, it’s important that you focus on speeding up your site. This can be as simple as compressing large images. You may also want to focus on redesigning web elements so that they’re quick to load on multiple devices.
Keep It Minimalistic
This is one tip that may make your redesign easier. Any website redesign agency will tell you that less is more when it comes to designing a website. Not only does this improve the user experience of a site and make it easier to navigate, but you can also make your site appear more professional and authoritative.
Visitors won’t be able to miss important links or text if your site is minimal and using a smart blend of positive and negative space.
Make It Mobile-Friendly
Google recently updated its algorithm so that it’s now mobile-first. This means that the mobile version of your site matters more than the desktop version when it comes to how the algorithm will rank your website on search results pages.
Knowing this, make sure that your website redesign services prioritize making your website as mobile-friendly as possible. You’ll also find that more people than ever before are using their mobile devices in order to search the internet. By catering to them, your website will receive more traffic.
Don’t Forget SEO
Lastly, remember that SEO will always be relevant and important regardless of what industry you’re in or your goals. Websites that aren’t optimized won’t gather as much traffic throughout the month, leading to decreased sales and interest.
If you don’t want to work on SEO yourself, a good website program should be able to include custom copywriting and backend work that will make your website more friendly to search engines. However, you’ll also want to hire an SEO specialist if you want more extensive work.
Follow These Website Redesign Tips Today
Keep in mind that an entire website redesign will take time, especially if you’re doing it yourself. Start by being focused on your goals and with knowledge of your target audience and brand. You can then make design decisions that will help boost your brand for the long term.
Ready for more website redesign tips? Keep reading the blog!
