Writing a blog can be a great option to help you share some of your knowledge and to even earn some money in the process if you can do it well. But many people get started with a blog and find that all of their efforts do not give them the results that they want.
Understanding how SEO works and some of the different steps that you can take to position yourself well with SEO will be key to helping you make a profit off your blog and get others to notice you. Some of the ways to make SEO blogging easier include:
1. Write Good Content
The number one rule to ranking high with SEO is to have good content. While keywords are an important part of this, it is not enough to get the work done. Your customers and viewers come to your site to find answers to their questions. If the page is just full of keywords and nothing of substance, you will make the customers go away and your SEO will fail.
The first step to making this happen is to understand what your customers are looking for. You can then write relatable and relevant content that will answer the inquiries of the customer is one of the best ways to let them know what they want and to keep them on your page.
Your goal here is to constantly post quality content with keywords that are competitive. This helps you to get your ranking higher than before. You can work to establish the credibility of the brand while you build up some trust with your customers to reach the perfect audience. Consider hiring a writer or outsourcing your SEO blogging to be sure it’s polished and high-quality.
2. Have a FAQ’s Page on the Website
Another thing to consider here is to have a FAQ’s page on the website. Many companies will forget to do this, but it is critical to helping you rank. You can do some research to figure out what the most common questions are for your services and then add those to your websites, making sure to answer them as well.
This is going to help your page rank with some of the questions that customers are already asking about your industry. This is a natural way to get the ranking while providing some of the information that your customers want.
3. Make the Site Concise and Easy to Read
If you post lots of articles and other related content on the website, then it must be content that is easy to read. Your goal is to help the customer to learn something new while making sure that they will turn that interest into making a purchase.
You may need to go through and do some improvements to the content structure. This helps you get more of the leads that you need and can ensure that you will rank higher. In addition to some good content, you can also add headings, subheadings, and shorter paragraphs to ensure the content is as simple to read as possible.
4. Optimize All the Images
You should add some images to your website. This can help to break up some of the content that you have so it is not just one long thing of text and it will help to describe some of the information that is present on the page as well.
You can also optimize the images on your website to improve your SEO position. Matching an image to a target search phrase will make it easier to increase the rank of your business website.
Image optimization is going to be there to provide a brief description about your page. All you need to do is give the image you insert a descriptive name, an alt tag, and an image title tag to help your site make its way to the top.
5. Make Sure the Website Works Well on Mobile Devices
No matter what type of website you are creating, you need to make sure that you get the website to work well with all mobile devices. There is a good percentage of your customers who are going to visit the website through a mobile device. If the website does not work on these devices, then you are missing out on a large amount of your audience.
It is no surprise that many of the consumers that you will want to reach will depend on finding information on their phone before they make a purchase. In fact, over half of all Google searches are done through a mobile phone or another device.
The best thing that you can do with the SEO of your website to make sure that it is going to rank high is to optimize the page to work well on mobile devices.
Aside from this making the website more accessible to your audience and to more people, a website with a mobile version is going to ensure that Google is going to record and index the site as mobile-friendly. They can then prioritize the page over some of the competition that decided not to do this optimization.
There are different tests that you can use to make sure that your website is going to work on a mobile device. Google has a mobile-friendly test to help with this, or you can choose another option. These tests will help you to see some of the highlights of the website and the features that need to be fixed to make the website work for your mobile visitors.
Creating a Blog That Ranks High
When you are creating a blog, you need to make sure that you are doing the right SEO to help it rank high. This will help your customers find you and will make it easier to reach your audience and make a profit from the blog as well. With some of the simple steps above, you will be able to turn your SEO blogging into something that’s successful in the long term.