The pandemic has undoubtedly had an impact on the world in many different ways. Whether you have felt the consequences directly or indirectly, we can safely say that the last year has been a challenging one for many.
The pandemic has caused businesses big and small to reconsider how they do things and forced them into a corner, where the only options were to either give in or adapt to the ‘new normal’ to stay afloat.
As we begin to move forward from what was a tumultuous year for many, the light at the end of the tunnel, signifying a transition to normality, is becoming apparent. That being said, existing businesses and those in the pipelines are probably considering how they can bolster their company and its practices moving forward.
If you find that you are one of those people, you have come to the right place. We have created a helpful list below, detailing the ways that, in this case, Search Engine Optimisation (SEO) benefits small businesses. Read on for more information and find out how implementing this in your company can pay off!
Building Brand Awareness
Businesses big and small, want nothing more than to be recognised by existing and potential customers, both online and offline. Having good SEO practices implemented in your business will contribute to how your business appears to customers in the online world.
In some cases, it can make or break how your business presents itself to them.
When building brand awareness for your business, it is crucial that you think about how your business appears to customers, and a great way of doing this is by putting yourself in their shoes.
Customers do not want to be scrolling through numerous search engine results pages to find your business, and you certainly do not want them to be doing this either. The goal for businesses big and small is to appear on the first page of the results page. To do this, you would need to put in consistent, hard work.
Potential customers are likely to trust the websites that appear in the first few search results on the page, so this is where you should aim to be. By using and implementing an SEO strategy into your business and using key search terms related to your company and its products or services, you can rest assured that you will be showing on that front page in no time.
Helps You Create and Edit a User-Friendly Website
Having a user-friendly website is vital for encouraging potential customers to learn a bit more about your business and the products or services that you provide. Not to mention, you want to encourage them to go forward and use your services.
Naturally, when first creating a website, it will not be as refined as it could be, mainly if you are in a rush to get it completed. SEO can enable you to make changes to your website and fine-tune how it works and what is on it to make it work as best as possible.
Having easy-to-use, clean websites which appeal to the eye, is one way that SEO benefits small business, and can also contribute towards the number of potential customers who are converted from those browsing to transactions and bookings. We talk more about this in our next point.
While it can be undoubtedly confusing to know how best to implement an effective SEO strategy to your business, particularly if you are just starting out, or are a complete novice. Thankfully, companies like Franchise Herald have created guides to help with these exact situations; you can go forth knowing that what you are doing is making a difference and being effective.
Conversation Rates Increase
While it can be confusing how something like this can increase the number of people who are purchasing your goods or services, this is undoubtedly a further way that SEO can benefit your business.
As a small business, or as someone who is just setting out on their entrepreneurial journey, all you wish for is your business’s success, which you have put blood, sweat, and tears into. By having an SEO-optimised website, which loads quickly and is easy to navigate, you contribute to the experience that customers have when they visit your site.
Websites like these, are likely to engage customers and encourage them to stay on your site rather than go elsewhere. Let’s be real; when a website loads slowly in such a technology-heavy time such as the present, internet users do not have the patience to sit and wait for a website to load. They want something which is quick and straightforward, so it is important to remember this.
Ensuring that your website is just this by implementing an SEO strategy within your business, and by regularly reviewing its success, you can rest assured that your business is benefitting from it.