Are you looking to launch a new business this year? You need a business website that attracts customers and presents your brand. In this case, you need to focus on user experience (UX).
UX covers a user’s interaction with your brand, products, services, or company. The UX, in its totality, helps shape the user’s perceptions. It is also one of the key metrics most businesses fail to measure when gauging your web designs.
Thankfully, there are UX trends you can follow and incorporate into your website. Read on below for some of the best modern UX design trends that will make your customers happy.
1. The Simplified UX
One of the key UX trends that will lead the way in 2021 is the simplified UX. More companies will look to optimize their websites to achieve one-step actions.
This year, web designers will streamline different fields and elements in the website. If a customer needs to go through certain steps, designers will reduce the number of steps. Perfect examples include the simplification of registration and log-in processes.
Thus, you may want to implement a registration process that saves users’ passwords. Instead, they can use a biometrics method to log in to their accounts. A reputable UX agency should be able to pull off this one with ease.
2. The Escapism Route
With the pandemic keeping people at home, the clamor to see the outdoors is at an all-time high. This is where the escapism approach comes into play.
Designers will use scenic elements in mapping the whole user experience. You will see websites featuring exotic locations for their layouts. There will be more lush and organic elements that come with realistic depths in websites.
3. A Boost in Brand Transparency
More companies will increase the role of brand transparency in the UX equation. Designers will focus on demonstrating the brand’s values and ethics to showcase how they create their products.
Here, designers will use various elements such as social media pop-ups and overlays. Apart from capturing the user’s attention, these elements serve as channels to present transparent policies.
Others will use different labels that highlight sustainable materials.
4. Higher Level of Personalization
Today, consumers are looking for a deeper level of personalization in their transactions. They want better communications with the brands that they patronize.
Thus, you can see advanced personalization in websites’ UX design. This approach allows companies to customize content to a client’s wants.
Companies will use important customer information like their age and status. They can also use customers’ viewing and order histories.
From there, they will create content that will connect with users on a more personal level. The audience will feel that the company created the content exactly for them.
5. The Touchless Touch
Another one of those ground-breaking trends in UX design is touchless interactions. The pandemic has people looking for ways to interact with merchants online.
You will see more platforms that will use voice interactions in their UX design. By adding a voice-user interface, you can accommodate more customers faster. You can also attend to their concerns more efficiently.
One perfect example is using voice chatbots. Through these chatbots, you can interact with customers via voice commands.
Another option is using air gesture control. Here, you can introduce gesture control mechanisms on your website. This allows users to swipe their smartphones and tablets to perform certain commands.
One of the key UX trends in 2020 that will likely go up another notch this year is the mobile-first approach. This means designers will prioritize UX in terms of mobile use.
The pandemic has more people shopping through mobile devices increased. Thus, you want to make sure that your website gives your audience seamless navigation.
The key is to convert your website into cross-platform applications. You want your audience to be able to download your app right from your website.
7. More Icons
To complement a simplified UX approach, companies will look for more icons to connect with customers. Minimalistic icons are effective tools for conveying messages.
The key to using icons is consistency. You want to use icons that come from the same family. This means the icons should feature the same styles, sizes, and dimensions.
Through consistency, you are sending a message of your brand’s integrity. It creates order and eliminates confusion. In turn, your customers will have a hassle-free experience navigating your website.
8. Modern Onboarding
Though the idea of onboarding may sound old, there is a modern touch that you can implement into your site. Onboarding is a technique that gives users a brief introduction to a product or service.
Onboarding also aims to give users a better understanding of how the product works. Modern onboarding utilizes various screens and actions.
It only features the most important screens. When implementing modern onboarding, you want to keep things simple yet concise. Make sure to use texts that are easy to read.
As for the photos, stick to high-resolution.
9. AR to Make a Solid Run
One of the key UX trends in 2020 that will go the next step further this year is AR or augmented reality. Though it may not be one of the latest trends in UI and UX, its advancements are reshaping the future of eCommerce.
There will be more AR apps that people can use before buying products. For example, they can use AR technology to view different angles of properties they’re looking to buy.
UX designers will also develop interfaces that allow camera overlay adaptability. In turn, customers can use dynamic labels, 3D pathing, and buttons without obstruction.
Go Beyond UX Trends
By following these UX trends, you can plan your website better. You can incorporate certain functions that will help improve your customer service. However, these UX design trends are only one of the areas you need to follow.
Go beyond these trends by checking out our other articles. We discuss topics that will help improve the way you connect with your target audience.