The team at DataMilk, including founder and CEO Peter Szalontay, have extensive experience and are equipped with experts when it comes to helping ecommerce businesses maintain a satisfying user experience (UX).
The company aims to help ecommerce companies and brands deliver better experience for potential buyers via artificial intelligence (AI) UX optimization on levels that rival that of Big Tech, like Amazon, Google or TikTok. The company sports the fastest approach to enterprise ecommerce UX optimization solutions.
Everyone Benefits From an Optimal User Experience
Despite the numerous successful advertising campaigns that target users and are equipped with plenty of deep-linking to product pages via great ads, the potential that users will still click on said ads and leave the site is relatively high.
Additionally, ad costs are dramatically ascending with some brands realizing that some recent ads are costing them five times more than in previous years, due to a nearly 50% social media bounce rate and inflationary costs. For ecommerce brands, they are barely getting anywhere between 2-3x gross profit on their ad spendenditures in 2022.
Szalontay believes that the key to overcoming overspending on ad campaigns is to invest in the user experience (UX) instead. In order to do this, however, there are a few underlying tactics to keep in mind.
It is important to understand the state of mind that users have when encountering ads. When potential customers are scrolling through their respective feeds, ads will typically catch their eyes, prompting them to take action or keep going. They aren’t typically in a shopping state of mind when doing so, in order to attract them, an ecommerce business should provide a welcoming experience in offering products they hope to sell.
“When they click on an Instagram ad, they’re taken from a smooth environment that is delightful and intuitive to one that is much more difficult to navigate,” stated Szalontay. “As a result, they encounter friction and inconvenient formats and this design makes it frustrating for the user as they are looking for things that should be easier to find. Social media essentially takes care of everything for the user and creates a boost in dopamine. Now, if they are routed to an ecommerce site that disrupts that boost, they’ll easily close out of the site and go back to their feeds.”
Meeting user expectations and understanding how to attract them are the keys to success for ecommerce companies. The collected data will also tell them whether their sites are performing and also how to optimize the experience for the audience.
Szalontay believes that there are three main areas that require focus for ecommerce companies to improve their respective UX and see a boost in their return on investment (ROI). The main theme behind all of them is to maintain a delightful user experience which, in turn, will ensure conversions from ads and the halt of losing money.
He believes that maintaining a watchful eye on the updated design patterns that Big Tech are using is the first step as they have a well-rounded style with singular color palettes and avoid clutter as well.
“Their designs are consistent. So much so that if you saw content on Instagram that was out of context, you would be able to place it,” he said. “Most ecommerce sites aren’t as consistent; the average one is riddled with colors, banners, discount badges and pop-ups. These things do not make the users comfortable with an at-home-type feeling while shopping.”
The second step is to tailor one’s site to better interact with potential customers on mobile. Most people are using their phones as the primary means of browsing and eventually buying products. Big Tech platforms adapt to these trends and make purchases easy and quick with a sleek design.
“When you design your site user experience, or even redesign it, keep in mind how the user will navigate it via their smartphones,” he stated. “It is important to consider how can the process be simplified, what factors make it efficient, what is needed to guide potential customers down the page, where do the action points need to be, and whether there is both a clear menu and back navigation present for them.”
The last of the methods is to allow artificial intelligence (AI) to assist in user anticipation. In fact, Big Tech uses AI to make its processes and experiences more efficient in conjunction with customer preferences.
“Sites like Instagram, Google and Amazon are always mining their user clicks and interactions to garner feedback, in real-time, as to what’s trending and what the given users intend to do,” he said. “Big Tech will then adapt their UX in anticipation of the user’s needs.
The good news is that AI is not reserved to just Big Tech or certain enterprise companies. In fact, ecommerce companies do not need to build an in-house solution or attempt to keep up with AI trends, because there are market solutions that can help anyone build AI-driven and smarter UX.
“Artificial intelligence is going to change a lot of things, like face recognition and logo generation,” Szalontay said. “AI is going to have a huge impact on numerous creative industries and professions, but that is just merely scratching the surface.”
Data processes, attention data and AI are all currently being leveraged as utilized keys to success in the increasingly digital future. DataMilk is a leading proponent for companies looking to stay a step ahead of the competition.
DataMilk is an AI UX optimization tool that delivers revenue growth for enterprise level ecommerce brands in 1 hour, not months. Get results without any extra investment in hiring or infrastructure. Clients see conversion rate and profit growth from day 1 supported by advanced AI automation and real-time ROI tracking at all times. For more information on how to join and build the next generation of UX, please visit https://www.datamilk.ai/