UX And Its Importance While Designing A Website

To succeed with a web project, whether for the creation of a platform or the redesign of a website, companies are no longer limited to only technical aspects. Today, user experience is at the center of all concerns. Thus, it is necessary to apply good UX strategies, in parallel with the UI. This consists of creating an efficient, intuitive interface that makes it easier for Internet users to navigate.

Contemporary Web design For Great User Experience

Bloggers or e-merchants are sometimes obsessed with the design and SEO of their website. Thus, they forget the concept of user experience. However, UX or “user experience” is necessary to prolong the visit of Internet users. This encompasses all the techniques used by the Cliquedmedia Web design Galway to facilitate the navigation of visitors and retain them. For contemporary and engaging web designs for your business website, please visit our website by clicking here .

But to improve the user experience, There are several parameters that designers should consider before creating or redesigning a platform. First of all, it must be under-responsive design so that it is accessible from the different terminals. Also, the ergonomics of the portal is a determining point. Thus, it is not only necessary to take care of its tree structure, but also the graphics and expressions used in each section. Finally, the interface must be fluid and intuitive to offer better navigation. All this will increase the time spent on the site and therefore increase its credibility in the eyes of Google.

Improve the user experience thanks to the intervention of a digital agency:

The expectations and behavior of Internet users are constantly changing. Thus, to be able to satisfy the latter, it is necessary to constantly meet their needs. Besides a fast loading speed, an attractive design, an adaptive website, or the publication of quality content, other parameters affect the user experience. It is then necessary to make a permanent watch to be on the lookout for all the trends of the moment. This is why many companies, bloggers, or e-commerce platform owners delegate the management of their project to a digital agency. This structure works with seasoned professionals, able to give strategic advice and apply a good UX website method. They will know how to reconcile UI and UX and will be able to create a functional design, an intuitive interface, and an easy-to-use portal. All this will allow the user to easily achieve his goals, whether for the purchase or the search for information.

With solid cliquedmedia Web design Galway agency and an effective digital strategy, the key elements of your brand will be present everywhere on the internet (at least, where your customers are), as well as in your offline marketing. So your customers will feel like they know you and trust you before they even speak to you.

Your brand and your website will work in perfect harmony to become your best ambassadors. A real sales force that will work for you 24 hours a day, 7 days a week.

A strong and consistent brand:

Branding plays a very important role in the success of businesses. Your logo, your business name, your brand colors, your website, your writing, your positioning, your photos, your videos, and your style all help to create a story for your customers, to form an emotional bond.

Your site’s bounce rate will decrease:

A well-designed site makes people want to stay on your site longer.

If they’re put off by the design and feel that their needs can’t be met in seconds (3 seconds to be exact!), They’ll hit the little cross. Visitors who “bounce” off a page on your site are just as many potential customers as you lose. It can also hurt your site’s ranking in the search engine results pages.

Frequent bounces tell Google that what they are recommending to users is not meeting their needs. As a result, your search engine ranking will drop. Thanks to Cliquedmedia Web Design Agency for more attractive web pages, you make Internet users want to learn more about you and your offers.