First impressions matter; in the business world, that first impression is often made online. As such, it’s essential to ensure your website is functional but also eye-catching and engaging. To do that, you need to use the latest technology. But how do you know what technology will be popular six months from now? And how can you be sure you’re using it correctly? Read on for some expert tips.
Table of Contents
Chatbots
Many businesses are using chatbots on their websites and social media platforms to offer quick, easy customer service. This trend is here to stay, as chatbots are only becoming more advanced. If you don’t have a chatbot, now is the time to get one. You can use a chatbot to answer frequently asked questions, take customer orders, or even engage in some friendly small talk. Chatbots aren’t only trendy but also incredibly useful for businesses that want to show their customers that they’re always available to help.
Offer Wi-Fi in Your Business
In today’s world, people are always connected. They’re constantly checking their email, browsing the internet, and using social media. So, if they can’t get online when they’re in your business, they’re likely to get frustrated-and may even take their business elsewhere. That’s why offering Wi-Fi is a great way to use technology to wow your customers. Not only will it make their experience in your business more enjoyable, but it’ll also show that you’re keeping up with the times. Plus, it doesn’t have to be expensive or complicated; there are plenty of affordable Wi-Fi solutions on the market that are easy to set up and use.
Omnichannel messaging
In today’s world, customers expect a consistent experience across all channels, in-store, online, or on their mobile devices. As such, it’s crucial to have an omnichannel messaging platform that can reach your customers where they are. This way, you can provide them with the information they need when they need it. This is especially important when it comes to sales and promotions. For instance, if you’re having a sale on your website, you need to make sure that your customers can see that sale on their mobile devices. Otherwise, they may not even know about it.
Augmented Reality
Augmented reality (AR) is a technology that allows users to interact with virtual objects in the real world. AR has been around for a while, but it’s only recently started gaining popularity in the business world. Many businesses are using AR to create interactive experiences for their customers. For example, Ikea’s app lets shoppers see how furniture would look in their homes before they buy it. This type of technology gives customers a new way to interact with your business and can really impress them.
Use a Customer Relationship Management (CRM) System
Another great way to use technology to improve the customer experience is a CRM system. A CRM system helps you manage customer interactions, track sales, and marketing data, and automate repetitive tasks. This way, you can focus on providing an excellent experience for your customers instead of getting bogged down in the administrative side of things. There are plenty of CRMs on the market, so be sure to do your research and find one that fits the needs of your business.
Implement an Automated Scheduling System
If your business offers appointments or reservations, an automated scheduling system is a great way to use technology to improve the customer experience. This system lets customers book appointments or reserve spots online or via a mobile app; there is no need to talk to someone on the phone or wait in line! Not only does this make booking appointments easier for your customers, but it also frees up staff members so they can provide better customer service instead of scheduling appointments all day long.
Motion Graphics
Motion graphics are graphics that move or appear to move onscreen. They’re often used in videos or on websites as an attention-grabbing element. Motion graphics are becoming increasingly popular as people consume more and more video content online. If you want your website or video content to stand out, consider adding some motion graphics. Just be sure not to go overboard-a little movement can go a long way.
The bottom line
Technology changes quickly, making it hard to keep up with the latest trends-but it’s important to do so if you want your business to succeed. Thankfully, we stay on top of all the latest tech trends so that our clients always have the edge over their competition. If you’re looking for ways to use technology to impress and retain your customers, start by implementing chatbots, augmented reality, and motion graphics into your marketing strategy.
Infographic provided by Frank Mayer and Associates, a provider of cannabis kiosks
