In this world of digitalization and e-commerce, small businesses are struggling to keep up with the rising competition every day. To overcome this, they require more sophisticated marketing skills. In this regard, digital and social media marketing are helping numerous small businesses across the globe today in expanding their client base and generating new leads to sustain and grow their business.
According to Statistica, social media has over two billion worldwide users. This means a vast audience for businesses to target and execute their marketing strategy. Here are a few ways the company can leverage this user base to expand its business operations:
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1. More Leads
As per Social Media Examiner’s 2017 Social Media Marketing Industry Report, over 65% of rising businesses used their social media presence to market their products and generate leads.
Social media marketing enables market segmentation, allowing companies to develop highly qualified leads with advanced targeting. When their content reaches their target audiences based on demographics like age, income, and gender, the audience is more likely to respond to the marketing by engaging with it or visiting the store’s website. More visits to the website increase the chances of viewers making a purchase and entering the customer base.
2. Improve Search Engine Ranking
Your social media platforms help you generate traffic for your original website, which improves your search engine ranking. This is because many customers will look up your social media account before heading to your website to see your products and brand values. So, your website will get more traffic if you have a solid social media presence. With higher social media share rates, your website’s domain authority should increase.
The quality of the content you post also improves your viewership and overall ranking. We recommend you search the best social media sites for content and curate your content after determining what content that works for each platform.
3. Monitor Competitors’ Strategies
Social media helps you gain inspiration from the content that works and generates maximum leads. You can look up profiles of competitors operating in the same industry and even market leaders who have successfully expanded their business. You can monitor their performance and observe their feeds and engagement rates to help your team create the most engaging content for your potential viewers. Learning from your competitors and making a comparative analysis will ensure that you don’t repeat any mistakes that they made, keeping you ahead of your time. It will also let you analyze the strengths and weaknesses of your business and your marketing strategy. This will improve your business steadily.
4. Develop Customers Relationship
Social media is a medium that enables you to effectively market and sell your products and lets you build goodwill and develop trust among your customers. Research conducted by Social Media Examiner concluded that around 79% of marketers agreed that social media is an effective way to establish a loyal customer base. You can create personalized content for each social media platform and improve your customer relationship through consistency and attention to detail. Some ways to execute this are through personalized messages, promotions on festivities, and discount codes for your social media followers.
As a small business owner, expansion and growth are your primary goals. You can leverage social media to increase leads, improve your ranking, and build trust among your customers. The content you post on your social media profiles like Picuki Instagram makes all the difference. Your content needs to be authentic and relatable to the audience to ensure that you keep the customer’s interest alive and make their viewership turn into leads.