If you ask Shopify entrepreneurs how they drive traffic to their websites, most will tell you that paid advertisements are the way to go. While social platforms play a big role in the marketing playbook, there is another strategy to acquire traffic, even though it’s vastly underrated. This strategy is blogging.
People don’t give blogging much credit. But imagine how your bottom line would look if you drove thousands of relevant visitors to your online shop every month without paying for it. Blogging helps you to improve your sales by reaching many potential clients using fewer resources.
In this article, I will show you how to use these Shopify blog templates to build your eCommerce brand.
How These Shopify Blog Templates Build Your Ecommerce Brand
Use Internal Links To Intensify Your Blog Layout – Beardbrand
During content marketing, few eCom entrepreneurs compete to the degree of Beardbrand. Beardbrand’s blog is among the best Shopify blog template on the web. They write extremely well in a way it appeals to the buyer’s persona.
This blog doesn’t waste time writing to irrelevant people but instead focuses on writing content that brings engagement from potential buyers. They use tactical keyword selection that helps to create more traffic to their shop when clients search content with the keywords.
Their website has internal links that direct clients to other articles of interest. You can do this in your online shop to increase clients’ time on-site and make Google crawl to your site.
Prioritize Helpful Articles Over Product Promotion – Gymshark
Gymshark is a fitness apparel retailer that does many things correctly regarding blogging and eCommerce. It is an exceptional Shopify blog template jam-packed with relevant articles addressing every aspect of training and fitness.
Most Gymshark articles provide value to the reader through target keywords solving specific problems. As you look for the best Shopify blog template, always provide value to your potential clients. When it fits naturally, mention your commodities here and there.
Use Images And Breaks To Design Interesting Visuals – The Farmer’s Dog
When things go wrong without pets, we often turn to google to learn and figure out the problem. The Farmer’s Dog is a trustworthy brand in the pet food space that writes authoritative blog posts certified by vets and reviewed for accuracy.
Like the Farmer’s Dog, you can use images to break up texts to create interesting visuals in your blog. Use this Shopify blog template to create a sense of reciprocity to drive more traffic to your website.
Use Your Blog As An Extension Of Brand Voice – Muse Blog
Biofeedback company Muse is a perfect Shopify blog template because of their great product strategy. Their blog attracts budding meditators and showcases expertise and backup product benefits. The blog has visual designs that give the reader a sense of peace and scientific feelings.
You can use this Shopify blog template to style your blog using colors and topography to match emotions that reflect your brand’s image and voice.
You must consider blogging to take your online business to the next level without spending too much. Blogs with relevant keywords drive thousands of potential clients to your site, boosting monthly sales. Use the above Shopify blog templates to bring incredible outcomes to your brand.