Used to gain insight from customers, employees or a community, surveys provide significant value to businesses and organisations across many different industries.
Surveys enable you to better understand the opinions, behaviours and needs of a large, targeted group of people. They can address almost any issue, problem or metric relating to a product or service, a workplace’s culture or productivity level, or community issue. As well as helping understand user’s actions, surveys also allow you to understand the reasons for those actions, such as why customer’s shop certain ways, or why employee satisfaction is trending up or down.
Survey feedback is crucial information that can then be used to make decisions to improve your organisation.
Many types of information can be collected through enterprise survey software, whether using mobile, paper or online surveys, which can benefit a wide variety of industries.
Market research on social media
By using online or mobile surveys, organisations can collect information on customers’ social media use. This will help determine which social media channels you need to pay attention to, and will help businesses build social media strategies and campaigns.
You can survey hundreds to thousands of respondents on their social media usage, which is ideal for any market research engagement.
Customer experience
Customer satisfaction is fundamental to the private and public sectors alike. Surveys give customers a voice and provide priceless insights into knowing how well your organisation’s products and services meet, exceed, or fall short of your customer’s expectations.
This information will enable you to learn which areas your products and services need to improve on, and what you need to do to meet the evolving needs of your customers.
Customer loyalty
Understanding the point at which customer loyalty drops off is crucial for businesses wanting to retain customers. This can also apply for determining community and employee loyalty.
If you have the information to identify the moments in a customer journey where loyalty drops, you will learn the specific areas in which improvements need to be made.
Government & education data
Surveys can be used for data collection specific to the public sector and educational institutions. This can include collecting any sort of data from asset audits and performance management, to running a census or staff and student survey.
As these surveys are often conducted across very large groups, resulting in large amounts of data, enterprise survey software that supports a more complex management system, such as SurveyManager® by Australian Survey Research Group, may be required.
Employee feedback
Collect valuable insights into your company’s workplace culture and find out exactly what your employees think of their workplace with employee surveys.
Organisations can gather a wide variety of employee feedback using surveys, including engagement and attitude, employee training needs, performance management and appraisal, recruitment process, on-boarding experience and even exit interviews.
This information will enable businesses to gain a better understanding of employee satisfaction, and allow for feedback on employee growth and how the work environment can be improved.
Digital marketing
Receive real-time insights into your client’s digital marketing campaigns through survey data.
Surveys can allow you to monitor the effectiveness of past and current marketing campaigns, and to gain continuous feedback from your customers, both internal and external to your organisation.
With this information you can change your digital marketing campaigns based on real insights that provide ROI to your organisation and make better business decisions.
Product innovation
Surveys can provide information on product and service feasibility. When planning to launch new products and services, you can test and refine ideas that help you prioritise and offer the right solutions for your market.
By collecting this information you can save time and money in the long term, and ensure you are providing customers with what they want.
The types of information that can be collected through surveys are almost endless, and provide significant value to organisations.
Using survey enterprise software such as SurveyManager® by Australian Survey Research Group, provides a secure and easy-to-use solution to design, deploy, and analyse your surveys, no matter what your industry and survey needs.
