Twitter May April Twitterrodionovreuters – Twitter made a spectactular move on April 28. As of that date, it’s time for the company to start charging companies and organizations for advertising on their platform. After the Twitter Ads platform launches, all other promoted tweets will be automatically moved to this new platform.
The move is motivated by the fact that companies on Twitter offer limited benefits in comparison to those on other social media platforms. For example, there are high chances for marketing places on Facebook or Instagram with bigger viewership rates, and companies gain more from advertising campaigns like these than they do from paid ads on Twitter. Moreover, over the course of two years since its launch, less than 1% of tweets have been produced by advertisers.
Though Twitter seems to be taking a new direction on sponsored ads, some of its users remain skeptical about the platform’s future, given their minimal and scattered views. Nevertheless, we live in a world where social media is rapidly growing. Therefore, the decision to start placing paid ads for companies on Twitter will surely increase the site’s revenues and improve its overall performance in the market. You can use schedule tweets.
Although there have been speculations regarding this particular move, it seems that it was necessary for Twitter to increase its profits as an independent company . Hence, we can expect that the company will continue to implement more business-driven changes in the future, as it seeks to keep its user base interested and active on the platform.
On the other hand, Twitter is a coveted channel for marketers due to its array of features and functions. Hence, its managed to become a major player in the world of social media marketing. The shift in its approach to paid ads will surely be met with mixed feelings from users and companies, who have relied on it as their primary promotional platform since the beginning of this decade. As a result, we can expect that its audience will continue to grow in the next year, with no modifications made to its current marketing policy.
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