Did you know that 53% of buyers have stopped purchasing from an online retailer because of a negative experience or because a rival provided a better one? The issue is one of a lack of knowledge of customer experience (CX) in e-commerce. Starting your own internet company is now easier than ever. However, simply opening your own business isn’t enough. To ensure that consumers remember you and return to your shop, you must work hard to make the online customer experience the best it can be.
Following that, we discuss suggestions and strategies for improving the online shopping experience.
- Make it personal;
- Upsell & cross-sell;
- Reduce abandoned carts;
- Make mobile shopping possible;
- Let customers try on products virtually.
Customers today have more options and places to purchase from than ever before, which makes it difficult for companies to win customer attention and recognition. Suppose you have an e-commerce business and want online customers to buy from you. In that case, you must be able to grab their attention immediately – and make the purchasing experience as pleasant and straightforward as possible. So, what can e-commerce companies do to creat a smooth customer experience and online shopping experience? Well, here are a couple of strategies to ensure that customers are buying from you and returning for more.
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Trick 1 – Make It Personal
Personalization is one of the most powerful elements influencing customer loyalty. It is clearly necessary for e-commerce projects to boost their client retention. At this point, it is necessary to use data to get to know your customers better, treat them as individuals, make them feel appreciated, and create personalized shopping experience. Here are several personalization touchpoints that you might try:
- Provide personal discounts on related items or services to the consumer;
- Recognize their location and offer delivery information for their area;
- Keep in mind the customer’s history;
- Provide a list of suggestions based on goods seen by a client as well as a list of recently viewed items;
- Communicate with your customers in their local language;
- Personalize emails by include a birthday greeting or an invitation to an online VIP customer event.
Trick 2 – Upsell and Cross-sell
Offering relevant products to your clients is a smart method to deliver a better online experience. Make certain that you do not bombard your customers with unrelated products but rather that you present items that suit their shopping cart. Make useful offerings with a clear call to action. It would help if you also thought about the frequency of your messaging since continuous upsells may turn off customers. You may entice visitors to visit your online business and become repeat customers by providing great discounts and complementary items.
Trick 3 – Reduce Abandonend Carts
Did you know that 88% of online shopping carts were abandoned globally across all industries? To enhance e-commerce sales, you must first identify the barriers that prevent customers from purchasing from your site. Is your checkout form ineffective for establishing trust? Or is your return policy insufficient? Make sure you have a variety of payment alternatives. Allow your clients to choose how and when they want their items delivered. Home delivery and contactless pickup have grown in popularity over the last year. So this is definitely something thst you should make a part of your offering.
Trick 4 – Make Mobile Shopping a Priority
Allow customers to make purchases on the fly. You may create an app for your e-commerce business or ensure that your store is responsive to all devices, regardless of whether the user is browsing your online store on a desktop or mobile device. The important thing is to make sure that the customer experience is seamless and functional on any device. Create a poll where your customers can vote if they would prefer an app for online buying. In return, provide a discount voucher or a modest gift with their next transaction to ensure you receive answers and can act accordingly.
Trick 5 – Allow Customers to Virtually Try on Things
Consider imagining how an item might feel in your hands or appear in your house. Isn’t that amazing? That’s why it is so cool to have a similar feature implemented on your e-commerce platform. And you can do that using augmented reality (AR). AR technology enables you to turn your clients’ fantasies into reality. If a consumer can see how their new furniture will appear in their house, they will be more likely to purchase it. And this is true about all types of products that you might be selling.
Make It Work
You will hardly be able to sell anything to your customers if they feel uncomfortable and lack appreciation. However, this will never be the case if you follow the above tricks and make online shopping a personal experience targeted toward particular needs of every customers.
