Providing a clear, instant message about who you are and what you do is the key to getting attendees’ attention. This means avoiding too large fonts, hard to read or in cursive, and using high-quality images.
Review the marketing theme for your booth and what products will be showcased in advance. This will help your team prepare and focus on generating quality leads.
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Don’t Go DIY
While many companies are eager to show off new products or services, the overall trade show experience must be professional, like those in Infinity Exhibits. Trying to cut corners or do it on the cheap will leave a wrong impression on attendees and limit your potential for success.
Remember that your display booth should be consistent with the rest of your brand materials. Even if you’re only renting a small 10×10 booth, the look and feel of everything must be compatible to create a memorable experience for your visitors.
Another thing to consider is the design of your banners and signage. Ensure fonts are easily read from a distance and avoid spanning images or designs across multiple panels.
Don’t Overestimate Your Attendance
When it comes to trade show displays, you can’t just wing it. This is a serious business investment; you must treat it with the same level of care and planning as any other marketing campaign based on expert advice from CAE Marketing Consulting.
Your design will only be as effective as the people you have there to engage with attendees. Whether it’s a representative greeting visitors or simply having materials like fliers and brochures available, you need people in your booth to answer questions and make connections.
Remember that white space is your friend in a busy display, and avoid spanning images or designs across more than one panel. It can lead to warping or misalignments that could turn off potential customers.
Don’t Overwhelm
A trade show booth is a complex mix of elements. But the best-designed displays are manageable and transparent to visitors.
Make sure to make your banners shorter or use new fonts or colors. This can overwhelm visitors and may even cause them to walk away. Avoid cursive or handwriting-type fonts, too.
It’s tempting to cram your booth with products, but attendees will need help only to engage with company representatives if it is too busy and overwhelming. Keeping your products to a minimum ensures that attendees will be comfortable while providing a better chance for sales conversions.
Don’t Go Overboard
Many trade show displays could be more transparent and filled with items, but these can deter visitors from coming to your booth. Unless you have a clear strategy and purpose for your display, it’s better to have fewer items than more.
It’s essential to have staff that can clearly explain your product or service, especially if it is technical. Avoid bringing interns or new employees because they may need help to talk about your company at length.
It’s also essential to have secure storage for all items left overnight. Having multiple people with access to expensive digital items can make it easier for thieves to steal.
Don’t Overcomplicate
An overcluttered booth with fliers and pamphlets must be more professional and manageable. Instead, offer a more interactive experience with tablet demos and HD screens that feature your video demos.
Remember that many attendees will want to ask questions, so always have someone on hand to greet and engage visitors. Also, ensure your booth is stocked with backup materials like tape, extra light bulbs, and extension cords in case something goes wrong during the show.
Avoid having your team members sit down while greeting visitors, as this can place them below the visitors’ eye level and make them look awkward. Stagger break times and encourage your team to take breaks from the booth.
Don’t Overpromise
Many trade show attendees seek specific information about a product or service. Make it easy for them to find that information quickly with a simple message and attractive imagery.
Keep the goal of your event in mind from the start of the design process. Having more than one goal or idea can muddy the entire design process.
You may want to engage your best salespeople in the booth, but they should be trained BEFORE the trade show to understand and promote your specific goals for this event. A lack of training can cost you valuable business opportunities.
Infographic provided by Nimlok®,a provider of outdoor hanging banners
