Similar to last year, the year 2021 also carries a lot of expectations. Digital marketing had boomed in the previous year and witnessed a lot of changes. Covid-19 has created a deep impact on this field. Every year, new trends and technologies are released. These trends have revolutionized the marketing sector.
Here we are with the latest tips for digital marketing in 2021.
Make the Most Out of Chatbots
Chatbots have seen a huge demand in the last year and similar to last year they will continue to be in trend. They facilitate better communication among the audience. You can collect more data using them. A lot of websites have started using chatbots on their main webpage for their audience’s guidance. Almost every digital marketing agency in Mumbai, Bangalore or elsewhere would support this.
Integrate Voice Search
No one can deny the reliability of voice search. All the major software developers have their voice search feature. For instance, Apple has Siri, Windows has Cortana, and Google has its Google Assist. Voice searches have become very popular. They produce better search results. Users are also accepting it with open arms and are getting more adapted and comfortable with it. Using and listing your business on results page for voice searches will make it accessible to more people.
Social Media Still Rules
Social media has grown rapidly in the previous year. The number of users has multiplied and so has the engagement. Using it for digital marketing is the best way of attracting new audiences and targeting the ones that are beneficial for your business. Social media has a variety of tools for this purpose. You can easily post pictures of your business, run campaigns and advertisements, post stories, track your records, and do a lot more. You can even contact social media influencers for showcasing your brand and promoting it.
Social media is like a weapon these days. If you are not utilising it, then you are wasting half of your resources as well as leaving a major fraction of audience behind. Optimum utilization will guarantee you better results. It is a cost-friendly way of promoting and marketing, but at the same time, it targets a broader spectrum of audience. You need to create posts that can grab everyone’s attention with better graphics. You can seek assistance from a digital marketing company in India for guidance in this aspect.
You can also take the reference of current and trending topics. Using social media, you can be interactive with your audience, post stories, start with giveaways etc. One of the most important things about social media marketing is posting relevant content and using the right hashtags.
Exploit Video Marketing
Video marketing will undoubtedly remain in trend for the next five to ten years. Videos are more engaging and one of the most popular forms of marketing. A few important things to consider are that the videos should be short, engaging and self-explanatory with eye-catching graphics. The shift of the digital industry to mobile phones is one of the major challenges faced by a lot of marketers. You can use it as an advantage and shift to video marketing.
Omnichannel Marketing Is Important
Nowadays, consumers, who could turn out to be your future customers, are present everywhere on the internet. So, your brand should be accessible on every social media platform so as to retain maximum customers. For example, if Brand A is advertising on Instagram and Facebook, but Brand B is advertising on Facebook, Instagram and Twitter, there will be more chances that the consumers can be retained by Brand B because it is present on more social media platforms than Brand A. So, we can conclude stating that a brand should be omnipresent on every social media platform for its maximum reach among customers
Focus on User-Generated Content (UGC)
This refers to any content that your user generates for you. In other words, it refers to any content that a customer, client or audience makes about your brand or your product. For example, it can be your product or a picture on Instagram about your business.
User-generated content has a lot of benefits:
- UGC creates brand awareness. Your brand is what people say about you when you’re not in the room. If it is positive content, it could lead to generation of positive brand awareness.
- It feels authentic and authenticity build trust. A problem that big brands face is that nobody trusts them and we’ve lost our faith in traditional advertising. 92% of people are more likely to trust recommendations from a friend than branded content even if both are saying the same thing and that’s because we want to feel like we know the person in front of us.
- It builds a community. The most powerful brands are the one that manage to build a connected tribe.
So, user-generated content is a way to turn your clients and users into brand ambassadors and your biggest advocates.
In a nutshell, digital marketing has advanced and incorporated a lot of changes over the years. You must maintain your pace with it by following the above tips in 2021.