There’s no mistaking that branding is the most important aspect of your business. Creating an image and using it to define who you are is what draws clients to your wares, and how well your brand your company will determine whether you dominate in your industry or get washed out by the competition.
If there’s one sector of the industry that’s mastered the art of branding trends, it’s the juice companies. When you first think about it, you wouldn’t expect something like a juice company to be that high-end about their branding – after all, it’s just flavored water, right? – but in actuality, these businesses take their branding very seriously. Everything from their logo, to their company illustrations, and even the way their bottle is shaped help them define who they are.
Are you interested in learning how these businesses handle their marketing trends? This article goes in-depth with some of the brand strategies of the juice companies we know and love, and how their marketing moves help them to continue to succeed keep reading to find out more!
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Textured Labels
One of the hottest features in juice branding is textured labels. It’s not enough for the people to simply see the image; they have to feel it. The idea was to mimic the feel of touching a real fruit and to bring out the same experience of satisfaction as a result. The ploy has clearly paid off, with many juice companies making their illustrations and even their entire bottle textured.
The Importance of Packaging
Do you know why you reach for that beautiful bottle in the shape of a pomegranate, or why practically all juice bottles are clear? It’s because the presentation of the juice is what attracts the consumer to the product, and therefore it’s another part of the company’s branding.
Juice companies go through a lot when thinking about how they wish to package their product. What’s the company budget? Should they use glass or plastic containers? What height and width should the bottles be? The type of bottles used must also fit properly in the juice filling machine, which is why many juice companies choose high-quality machines like the Utech juice filling machine to do the job right.
Juice Matching Labels
There’s a reason why we love to match our colors before we leave the house. Juice companies realize the importance of colors and how they affect the human psyche, and they use that knowledge to design their logos to match the color of their juice. Expect to see green art wrapped around a bottle of kiwi, and a deep red design labeling a strawberry surprise. In this industry, color is was defines you.
Now You Know the Juice Industry Branding Trends
You’ve learned about the branding trends that juice companies know and love, so now you’re more knowledgeable about the power of branding in business. Find out more cool tips and tricks that you can use to upgrade your lifestyle and make your way to success. We’re sure that you’re going to like what you find here!
