The competition out there is tough. A brand has to keep reinventing itself and try innovating ways to market its product to survive the ever-evolving corporate world. It is not like the 90s anymore when only a handful of brands had expertise in designing or manufacturing a certain product. Unlike the present day, those were the simpler times when only television and radio advertising was enough to survive. However, today, advertising has gotten much more complicated. With the renewing manufacturing technologies and revamped product designing techniques multiple products belonging to similar categories with minor differences are competing for head to head to gain the lead from each other.
With competition this high, brands have to adopt inventive marketing tactics to gain customer’s attention and increase brand awareness. It is only through creating brand awareness that a brand can hope to boost its business.
What is Brand Awareness?
The extent to which your brand can be recognized by the target market and is associated with your product is called brand awareness. It helps prospective customers and consumers know about your business. They would choose your product among others when they know your name and what extra you are offering them. To put it in simple words, brand awareness directly affects your business’s profitability.
In this article, we are going to discuss some out-of-the-box but simple marketing techniques that will help you build awareness for your brand without costing you a tone. We understand how important brand awareness is for small businesses to keep their wheels turning. Keep reading to find out what ideas you can incorporate in your marketing campaigns.
Partnerships or Collaborations
It is a great way to give your brand awareness strategy a boost. You can collaborate with another business that shares the same values as you. For instance, if you are offering sustainable products, partner with a brand that sells eco-friendly products as well and creates offers with them to attract customers.
Another way for this to work can be sponsoring an event, seminars, or festivities related to your services. Have your name plastered around an event will surely aid your business; plus, you’ll get a chance to tap into other businesses’ audiences and establish yourself.
Run a referral campaign for your brand and additional perks for the consumers so they become an active catalyst to gain profits through the drive. This way your loyal customers become ambassadors of your brand and in return, you give them an additional incentive in form of a voucher, discount, or anything else.
Stats show that people are 90% more likely to trust and buy from a brand recommended by a friend and 88% of consumers placed the highest level of trust in the word of mouth recommendations from people they know. Referrals also result in five times more sales than a paid media impression.
93% of businesses are gaining new customers as a result of branded video content and people spend about seven hours each week watching videos online. The stats speak for themselves and it is pretty clear what impact video content can make in increasing brand awareness.
The video does not have to have a million-dollar budget, planned and produced in months. Make content that your target market can relate to, maybe follow a trend or make a viral video challenge. The key is to keep your audience entertained. This way they will remember your brand even among the sea of competitors.
Collaborating with influencers and making them active members in driving sales can prove to be very fruitful for your business. Influencers have established audiences that follow and trust them; when they mention a product or brand in their content, it is highly likely to expand your reach and let more people know about your product.
According to a research report, eight out of every 10 consumers purchased something after having it been recommended by an influencer. The thing to ponder over here is that your brand and the influencers’ niche should align for you to gain benefits from them.
Search Engine Optimization (SEO)
SEO is a very powerful tool that can be immensely helpful in creating brand awareness for your business. As a majority of consumers don’t go past the first Search Engine Research Page (SERP), it is important to build a brand awareness strategy to support your business.
Use guest posting as an effective tool to organically increase your ranking. To make it work, your blog should be useful not only for the readers but also for the search engine. With the right keywords and effort, you’ll be able to outrank your competitors hopefully.
In your multiple brand awareness-building plans, promotional freebies hold a significant place. You can hand out free custom promotional products with your brand name and design visible on them. Some of the freebies may include t-shirts, caps, mugs, pens, keychains, tote bags, and many more other items.
These can be utilized in a way that reflects your brand image and customers are also able to relate to it. When the promotional freebies are included in the marketing campaigns effectively, you’ll surely be able to see how it works wonders for your brand awareness as well as driving sales.
‘Jumping on the Bandwagon’ or ‘hopping on the bandwagon’ are very commonly used phrases. What it actually stands for is that people trying to follow an ongoing trend whether it is related to them or not. Similarly, when a new trend surfaces and becomes viral, brands tend to include it in their advertisements to be more relatable.
The trend doesn’t need to be in the niche of your brand. The key here is to be creative and inventive so that you stand out and prospective customers remember you. You do not need to spend much to get the advertisement out, with the presence of social networks you can just have your creative team design and you can share it on your social media handles.
Remember, this bandwagon advertising has gained a lot of attention in recent times so when you design your post, you got to be innovative.
Samantha Leonie works as a Marketing Lead at ApparelnBags. She has a keen interest in B2B eCommerce and learning new trends.
She loves traveling, exploring new places, photography, public speaking and likes to blog about her experiences.