Branding is an important element if you want to grow your business. Let’s talk practical, all of us are here to make profits. And that cannot be done if you only place your product in the market and nobody knows about it. Hence, brand awareness is essential.
Even big companies take help of branding to sustain their business. If you’re a small business, you might not have enough funds to invest in branding like the big corporate giants do. But honestly, you don’t even need to.
Technological advancement has been so high that you can now do all the branding efforts without big funds. Today, you can also use technology to create effective content that will help increase your brand awareness. Here are 5 ways you can take the benefit of content marketing and build your brand.
- Collaborate with influencers
Influencer marketing is the biggest trend these days. Bigcommerce.com says that half of the marketing budget of 17% of companies is spent on influencers. When research was conducted, 89% of companies say that ROI from influencer marketing is relatively better than other marketing channels.
So, collaborating with influencers either through paid agreements or by giving away a free product is a good idea. In exchange, you can ask them to post about your brand and its characteristics on their social media platforms.
The only thing you have to be careful about is that the influencer should be from your field or you should provide them with relevant details so they can post better content about your brand. Strike a good deal and it is sure to bring you increased social media traffic and revenue.
- Be consistent
Regular posting on social media can get annoying after a point in time but remember consistency is the key. Even when you do physical shopping, you don’t try a new brand at once. You tend to forget it if your friend mentions it just “once”. It is only after coming across the brand name multiple times through advertising or word of mouth, you feel confident enough to try the brand.
So, when in offline purchases also a brand-shift requires greater effort, online purchases are definitely going to take more time. It is only when a customer sees a brand around 7 times, the audience can convert into a lead. For all this, consistent posting on social media is necessary.
- Create content
Create content that is helpful for the customers. Instead of telling them about your brand, show them how your products can be useful to them with the help of blogs, e-books, and videos.
Keep creating such posts so that the target audience is motivated to buy your products. If you cannot create such content on a regular basis, make use of guest posting services in India.
Make sure to be active on social media platforms that your target audience uses the most.
- Distribute free goodies
The word ‘Free’ attracts customers. You can create free giveaways or vouchers at regular intervals to gain more followers and potential customers.
Alternatively, you can also give away small things like pens, magnets or books with your company’s name and logo when they purchase anything. This way whenever your customer makes use of this free stuff, their friends and families will come across your brand name.
- Collaborate with brands
You can collaborate with brands that sell different products but cater to the same audience group. This way you can promote each other’s products and increase your brand awareness.
You can also provide discount coupons or create hampers that contain products from both brands or co-sponsor an event together. You can share these on social media and you are sure to see a rise in your following and ultimately your leads.
Over to you…
These are a few effective and successful ways to build your brand awareness through content marketing. The power of content marketing is such that even generations-old companies have started making use of it.
It is important to know where your target audience is and then start capitalizing on that platform. The generation has changed. The audience wants the companies to interact with them so that they can trust the brands.