Your legal website is a vital part of your marketing success and must be carefully designed and executed to get the best results. However, you aren’t sure what factors will cause your website to rank highly, which is a common problem that impacts many people in your position.
As a result, you need to understand these top 5 factors that influence your search engine optimization and site ranking. These concepts are perfect for SEO for lawyers because they help to make this process simpler for you and easier to understand on a more complex and engaging level for your team.
Table of Contents
1. A Secure Website That Search Engines Trust
Your website is not just a place for people to get a hold of you or read about your business. It is an important way of collecting payments from your clients and processing delicate information. Unfortunately, your website may not be entirely secure and needs to provide high-quality security measures that help to enhance your ranking and prevent long-lasting problems.
Why is security so important for a legal team? Just think about the type of information you share with your clients every day. You’re going to get a lot of personal data from these individuals and share delicate information about cases. If your website is not well protected by various security methods, you’ll quickly find that your site will soon drop in the rankings and cause difficulties. Avoid these by getting secure sites and by paying extra to advertise your security methods.
2. Fast-as-Possible Site Loading Speeds
People have become so accustomed to fast loading speeds for their websites that they respond negatively when a site loads too slowly. It doesn’t matter if they’ve worked with you in the past and trust you — the moment one of your potential clients sees your site loading slowly, they’re likely to leave it. And this quick engagement time will downgrade your ranking on search engines.
As a result, you need to do what you can to increase your loading speed. Cut back on the heavy use of pictures, mainly using small or simple photos to stand out. And try to pay for the highest-quality programming and media integration for your site. Doing so may cost you a little more money but will help it load. And in a field where so many competitors operate, every bit of help will count.
3. Social Media Engagement
Like many legal professionals, you may begrudgingly operate on social media and rarely update your sites. This choice is a mistake because social media has become critical for ranking on all websites. For legal websites, though, it is imperative. When you engage with your social media friends and share vital information, you get more people to visit your site organically.
This organic growth is vital because it boosts your ranking by showing search engines that people seek you directly. Just as importantly, an active social media account makes your firm seem friendly and more willing to reach out to others. In this way, your clients are likely to spend more time on your website and boost your SEO in ways that you may not otherwise have expected.
4. Expertise Proven Through Links and Reviews
Your legal website will continually increase its ranking if you prove your expertise throughout your website. There are a few ways to handle this approach. First of all, detailed how-to articles are a great option because they show that you understand your profession and provide excellent advice. These articles must be written flawlessly and engage your audience in ways that make sense.
Google and other search engines will rank your website higher if the content ranks as more substantial and more worthwhile than your competitors. Search engines also rank your site higher if you have affiliate backlinks from other websites linking to your content. You should also have a review section that showcases your expertise and skills, which helps to boost your ranking by increasing your site pages.
5. Reliable Legal Keyword Balance
We’ve already touched a little on search engine optimization or SEO throughout this article. But you need to understand more of these concepts and how they affect your legal website. Keywords are one of the primary tools for your SEO ranking. These words include search terms that potential clients may use when attempting to find you. Sprinkling these terms throughout your content will catch the attention of sites and improve your rank, as long as it isn’t too overbearingly approached.
Typically, you want a keyword saturation level of no more than 2-5 percent for your pages. Any higher, and you may rank lower due to stricter rules on keyword usage. Your usage should also appear natural and not overbearing, such as using terms in grammatically proper ways. Try to find search terms that include your service area to boost your success. These could consist of words like “legal expert near me” or “legal team in Newport,” and many other similar terms and keywords. Place keywords on sites that make sense and always limit your saturation to as close to two percent as possible.
