Top 3 Benefits of Product Demo Videos For Your Upcoming Products

Launching your products sometimes can be challenging. You can’t expect people to purchase your products immediately after you launch them. Even though you might’ve already tested your new products and got feedback from trustworthy reviewers, these things can’t fully guarantee the success of your new products when they launch. Especially with the endless products launching from competitors, the rate of success of your product launch seems smaller.

For this case, the answer is to become “stand out”. By that, it means you need to make sure that your new product can be easily recognized and remembered by your customers. You can achieve this by applying some unique, innovative, and effective marketing strategies. For this case, you can try video marketing.

Video marketing is one of the famous marketing strategies which has been used by many companies. This strategy itself has some types that you can apply depending on your business’s needs. However, picking the right type of video marketing will help you to get maximum results on your promotion strategy. If you want to promote your new products, you can make product demo videos.

Product demo videos are short videos that show the product’s features and how it works to help customers understand the products. There are some ways including making a great copy to your product description and anything you can do to make your product demo videos effective. By doing that, you will get some benefits that are helpful to make your business one step ahead of competitors. These benefits are:

#1. Better Understanding About Your Products

As explained in the previous paragraph, launching new products is not an easy task considering that not many customers will purchase your new products immediately. There are some reasons for that. One of their reasons is that many customers are still confused or have no idea at all about the new products. Their confusion makes them hesitant to make purchases.

If you want to get a lot of profit on the day of your product launch, you need to find a way to deliver all the information that your customers need about your new product. Around 72% of customers prefer to learn about a product by watching a video. Based on this fact, product demo videos are the right tools for building your customer’s understanding of your new products. In your videos, you need to make your information simple, quick, but still can be understood by your customers.

You can make your information more understandable by including engaging stories in the videos. Make your stories more engaging by using appealing animation, design, or colors to retain their focus while watching videos. Include your customer’s problems in your videos and show off some of your product’s features to solve their problems. Remember to show them how to use your new products too. You can also show off some uniqueness, benefits, or other attractive sides that make your products stand out from other products.

By showing off your new products’ uniqueness, you’ve already increased their excitement to buy your new products immediately when they launch on the market. Do not forget to research first, to make sure your videos cover information that your customer needs.

#2. Getting Valuable Feedback From Customers

On the day of your product launch, there is no guarantee that your new products are 100% perfect. Even though you already received good reviews from reviewers, you still need to do some evaluation to make sure that your new products can fulfill your customer’s needs.

Your customers are your priority when you want to launch your new products. Make sure to involve them in every process. One of the processes is by getting their feedback through your product demo videos. Their feedback is valuable and is detrimental to improve your new product’s quality.

After you share your videos on some platforms, you can use this time to see their feedback from viewers, comments, or subscribers. It all depends on the platform you choose for sharing your videos. Then, you can choose some feedback you consider helpful for your new products and use that to further improve your product

The time after you share your demo videos is precious so make sure you don’t neglect their feedback. Being a quick responder is vital. Remember that your customer has time that you need to respect. By responding to your customer’s feedback quickly, you can impress them with your company’s performance and that also has a good effect on your company’s reputation.

#3. It’s a Cost-Effective Strategy

A thing that 37% of marketers misunderstand about video marketing is that this strategy is too expensive to apply. Video marketing is cost-effective, especially for small businesses. If you want to include product demo videos in your video marketing strategy, you can still make the best quality videos with a low budget. There are many affordable ways you can apply to make videos.

For example, if your budget doesn’t allow you to buy or rent the best cameras, you can still record your videos with a high-quality camera on your phone. Then, you can edit it with some free editing tools available on the internet.

You can also apply the same animation style like white animation, 2D or 3D animation, or motion graphics by using some free apps. Don’t forget to add some supporting elements like beautiful colors or backgrounds to make your videos look more catchy.

By applying these affordable tips, you still have a chance to make the best quality videos that are very helpful for your product launch day. Not only that, but with catchy videos, you can increase your customer’s interest in your new products when they launch in the market.

Conclusion

Product demo videos are effective tools for promoting your product before it launches. By doing this effectively, you will get these three benefits that are also profitable for your business in the future. You Shouldn’t feel hesitant anymore to start applying product demo videos for your upcoming products.

Making videos sometimes can be a stressful experience. Remember to be creative, focused, and relevant to your customer’s needs. However, you still need to be attentive in the video-making process to prevent any mistakes in the videos.

Author Bio

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond

Email: andre@breadnbeyond.com

LinkedIn: Andre Oentoro