Everywhere you turn, you see the words “SEO” or “optimize your site.” It’s one of the most common pieces of advice for online businesses and marketing campaigns. Most people know they need to use SEO, but they are unsure of why. This short guide shows three of the best ways employing SEO can benefit your company and your bottom line.
1. Draws in High-Quality Traffic
Disruptive ads are an irritation to everyone, and sending out spammy content yields little fruit. In fact, when customers feel you are too pushy, they may avoid your brand entirely. SEO is a much safer and more fruitful tactic. It is all about helping your customers find you when they are searching for a solution you offer.
Let’s say that your company provides financial planning, and you have employed an effective SEO strategy. When customers look for advice on getting their finances in order, your website will show up. This means that with SEO, most of your website visitors are those who need and are looking for the services you provide. These are considered high-quality leads.
2. Helps You Gain and Keep Attention
SEO is about more than just using some keywords. It is about providing the customers with valuable content and a user-friendly website. A good SEO strategy includes providing useful blog posts, videos, and photos and ensures mobile optimization and more.
How does this all help? Going back to the financial business from above, imagine that you write a “10 Ways to Save More of Your Paycheck” blog post. When a customer searches for “ways to save,” your blog post shows up in the results. The customer visits the site to gain education and insight.
This gives the customer some actionable steps to put to work. They gain something from you – free of charge – while you have the opportunity to build authority. The next time they need help with a financial matter, they are likely to come back to your site.
However, if a customer visits your site and it provides nothing of value, or they cannot load the site on their phone, they will move onto one that does.
3. Increase in Close and Conversion Rates
Both points above lead to more sales and higher conversion rates. Catching customers’ attention that are already looking for a solution means having customers more likely to purchase.
Consider a real estate agent. Going out to random people hoping to find someone ready to buy takes a lot of time. In most cases, that would lead to the agent trying to convince someone they need to buy a house. However, by drawing in people who are looking to buy, the real estate agent cuts down on a lot of work and is much more likely to gain a sale.
The goal is not just to sell a product right now, though. You also want website visitors to keep coming back. By offering the valuable content mentioned above regularly, you turn one-time visitors into a continual audience.
Creating an effective SEO strategy is an imperative step in your online success, but it can often be challenging. To achieve optimal results, consider teaming up with an expert in SEO. Impactful SEO Los Angeles has completed hundreds of successful SEO campaigns with a 98% customer satisfaction rate. By choosing an SEO partner with such experience, you exponentially increase your chances of meeting your business goals.