Players in the software market are increasingly turning to scalable, subscription-based products to meet the rising consumer demand. With revenues expected to surpass $150 billion in the coming year, Software as a Service (SaaS) now ranks as the largest public cloud service. Stiff competition and creativity are aiding the uptake of SaaS products. At the backend, the providers have to build and support the respective Software products constantly. One of the biggest challenges faced by SaaS platforms is convincing buyers to sign up.
An effective SaaS marketing plan will help enterprises drive web traffic, expand the email list and convert leads. For a fast-rising upstart, leveraging these tactics is critical in creating a conversion geared sales funnel. Krafted Digital is a full-service digital marketing agency focused on creating and delivering result-oriented solutions that meet client goals and KPI’s. Our areas of expertise are Paid Search-PPC, Strategy, Social Media Advertising and Management, Content Marketing, Web Design and Development, and Branding.
12 Reasons for Hiring Professional SaaS Marketing Agencies in 2021
Work on Seamless SaaS Platforms
The marketing world can sometimes feel unyielding due to the numerous risks and strategies with no guarantees. Krafted Digital is home to certified SaaS and marketing experts. Our proven niche marketing strategies are designed to grow sales in the short and long term.
Pros in Solving SaaS Problems
SaaS marketing agencies can solve common challenges faced by enterprises, such as difficulties with Google Adwords and unproductive content. We go beyond tech knowledge and product development to help clients strategize, generate leads, and retain customers.
Enjoy Scalable SaaS Acquisitions
An experienced SaaS agency with expertise in B2B marketing can help your company formulate sound marketing strategies and resource allocation. Our strategies will help you cover more ground in SaaS lead generation, client engagement, and customer acquisition.
Maintain Agility and Updated with New SaaS Marketing Trends
The changes taking place in the digital space can be overwhelming for a small business with a limited marketing budget. Staying up-to-date with effective SaaS marketing strategies is critical to success. Our SaaS marketing professionals are here to support businesses and ensure they maintain relevance.
Boost Customer Experience
Customer retention is an important consideration by SaaS platforms looking to strengthen market performance and improve overall user experience. As you create and churn out the best products, we’ll work hard to refocus your product and services to the targeted consumers.
Save Precious Resources
Time and money are precious business resources that must be safeguard at all times. Unlike an in-office marketing team that takes a lot of time to accomplish a mission, we are an agile SaaS marketing agency ready to provide proven marketing strategies that will deliver results in no time and give you well-deserved peace of mind.
Refocus Brand Messaging and Positioning
To effectively succeed in your SaaS marketing, you need a website with active links, a professional landing page, and compelling content. At Krafted Digital, we have certified and experienced digital marketing experts who’ll provide tailored marketing solutions.
Data Security and Compliance
SaaS platforms need easily accessible web-hosted solutions to run smoothly. The realization is also critical when sharing data across different geographical locations. Our security features are designed to safeguard against data theft, hackers, and compromised privacy.
Ability to Track and Report Vital Analytics
Optimization is a crucial element in the SaaS niche market and digital marketing in general. Krafted Digital solutions make it easy to measure, track, and reproduce results. We do this because performance metrics such as Customer Retention Cost often give businesses the impetus to grow and achieve Return on Investment goals.
Get Support of B2B Web Design Specialist
Business websites provide a perfect window to reach out to prospects. You can achieve a lot if you have a responsive website that works efficiently to convert leads. We have experts in B2B web design and development who will guide you to tap more revenue from existing customers and reduce customer acquisition costs.
Refine Content Marketing Strategy
Good content is a valuable asset in SaaS marketing. The content marketing team at Krafted Digital has the necessary experience to plan, deploy, and optimize your content. We can co-opt infographics, landing pages, e-books, case studies, and product demonstrations.
Boost Email Marketing
Despite the significant changes in the digital marketing landscape, email marketing remains a potent marketing instrument, which, if optimized, can produce remarkable leads and curtail SaaS customer churn. Our team knows the importance of developing a solid email marketing campaign in creating value and bolstering market presence.