Tips to increase online Conversions & Revenues in 2021

Conversions are cash cows for digital marketing. You can run the most amazing digital marketing campaigns but if those campaigns do not generate leads and those leads do not convert into business deals, then it’s all for nothing. Optimizing conversion and SEO go hand in hand as they depend on each other to function properly. What are some of the strategies that leads generation and Google advertising agencies can follow to convert their conversions into revenue? 

1. Optimize WebPages for conversions to persuade users to take the action. When generating a lead, you are typically trying to understand the user to aid in your selling process.
2. Create a giveaway or a contest to entice users. More than being used as a tool to raise awareness, these contests and giveaways are a great data collection tool as users would have to enter their email addresses and social media profile details to enter into the competition. So, for instance, refer a friend to the website or a blog and win a prize. Big Businesses would need to be creative with their rewards being offered (tagging on social media, referring a friend, sharing posts etc.) for such competitions so that users have a prize to look forward to and will eagerly provide their data in the hopes of winning the contest.
3. Direct customer engagement should be of paramount priority. Brands should look at directly connecting with their users through the use of live chats, forums and help centres rather than just whipping up a standard FAQ page on the website. This gives users confidence that a brand genuinely considers them.
4. Undeniably content is a great source to increase web traffic resulting in more leads. However, the content needs to be informative for the target audience. Not to mention that images, video and infographics as content only amplify the reading experience for a user thereby increasing share counts and engagement.
5. Email marketing is a great tool to reach loyal patrons who already know your website/blog. It is indeed much easier to nudge them to take a call to action since they are on your subscribed list. Instead of having unwanted and irrelevant content on emails, add a persuasive call to action with an aesthetic design to capture the user’s interest. You can also ask for referrals in a personalized message too.
6. Use follow-ups to turn leads into a business. Sales professionals know that follow ups are just as important as their sales pitch. A personalized email is a great choice to get potential customers to engage with you.
7. Don’t make leads search for information. Nobody likes to search for something that they need. If the leads are not turning into sales, it could be because they have unanswered questions so ensure that they can find what they are looking for.
8. In this day and age, having a sloppy website is not bound to generate leads or revenue. Hence, the website should be optimised for maximum exposure. Simple search sections like separate menus for separate topics can go a long way in generating revenues. Avoid duplicate content in product descriptions as that can meddle with the conversions thus bringing it down. Aim to achieve a great search exposure with all of the web content instead.
9. Having testimonials on a website can increase sales all the more because it gives a perception of genuine feedback from users. Product reviews are more credible as they assist with building rapport among new users. Capitalize on online reviews as it builds trust among users.
10. It only makes sense to expedite your users’ buying experience to increase conversion rates.Streamlining the online checkout process is one such method. Potential barriers to making a purchase online like multiple payment screens, detailed payment forms, delay in loading payment form etc. can be a pet peeve even for seasoned online shoppers. Shipping fee is another one of such nuances. Users get offended when they come across a huge shipping fee for a relatively small purchase and thereby abandon their online purchases on the spot.
11. Pay-Per-Click is a simple butprofitable way of increasing traffic and sales to your website. Apart from PPC other tactics that can be employed include, influencer campaigns to capitalize on the credibility of the influencer and organically growing followers on social media.
12. Cultivate loyalty with rewards. Make the shopping experience more engaging by gamifying a loyalty programme to give shoppers rewards in return for shopping from your website.