When it comes to advertising yourself in an event or a trade show, then nothing does it better than a standee or a roll up banner. It is one of the most affordable and efficient tools in your marketing kit to put your brand out there.
Simply put, when you design your the right way, you can guarantee the attention of the people by placing them in high foot fall areas. It is due to this reason that standing banners are so useful as a point-of-sale advertising material.
However, for the banner to do its job, you must design it right with the correct amount of information. That being said, here are some tips to help you design your banner in a way that generates the impact you want to create among your customers.
Place your logo on the top
When you are designing your banner display, always position the company logo on the top. Why? Because it is the first place that your prospects will look. Follow the natural line of sight from there and write your main message at the eye level. This is one of the most ergonomic ways to catch the attention of the passers-by.
Maintain the natural flow of information
As kids, we are all taught to read from top to bottom and then left to right. Keep this in mind when you are designing your banner and lay out your message on the banner accordingly. Always keep the information relevant and to the point. Avoid the temptation of adding redundant details. Remember that your standing banner’s job is to attract prospects to your booth where your sales team can provide them more information.
Only use high quality images
Using images on the banner is a great way to grab some eyeballs. In fact, it is the reason why the standing banners were created in the first place! If you are planning to use images in your banner design, then make sure that they are high quality and high resolution.
Use color to your advantage
Choosing the right colors can help you stand out in a crowded exhibition. But when you are designing the banner, make sure that all the colors work together and align well with your corporate colors, thereby supporting the marketing collaterals. Before you select the colors for your design, you need to understand its psychological impact. For instance, black and grey are serious colors, whereas red attracts their attention easily.
Understand the basics of typography
Not many novice designers know this but picking the wrong typeface can ruin the whole project. This is the reason it is important to get the text and spacing arrangement right so that it is both readable as well as aesthetic. Don’t just focus on the type of text you are going to use on your banner but also try to match it with your logo.
Follow a design aesthetic
Aesthetics is the art of knowing how your brain will interpret things. If you want your prospects to identify with your brand identity and recognize your products with ease, then you need to pay attention to the aesthetics.
Choose the right banner size
Depending upon where you plan to position the standing banner and the length of the message, you must determine the size of the banner. You should also consider if the banner is something you will use by itself or as a complement to other advertising material.
Make it work with other advertising products
All the marketing collaterals that you are planning to use during the event should all be matched with one another. For instance, items like pamphlets, table cover, pop-up displays, standing banners, promotional seating etc. must all align with one another. Be sure to create a cohesive look between all your advertising materials.
Brainstorm different ideas
If you are unsure which design works best, then it is best to brainstorm ideas and experiment with multiple concepts. Make copies of designs that you have in mind and spread it across the trade show to see which ones have the best impact. This exercise will help you choose a design that worked in bringing clients to your booth. You can replicate it in other exhibitions to achieve more success.
When it is time to tear down after the trade show, you must also analyze the effectiveness of your design to see if it succeeded in generating foot traffic. Always have a plan in place to measure the success of your marketing efforts. This will help you follow the same techniques in future trade shows and help you replicate the success.
Just use these tips to get a solid head start when it comes to .