A business that is starting today has an advantage that a new business starting decades ago didn’t. That is the online world. Before, new businesses had to work hard to get word-of-mouth recommendations and print/TV advertising lined up.
That’s why creating a content marketing strategy online and having a plan is imperative. But understandably, new businesses don’t have that length of experience. That is why we have had some tips on how to get started.
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Market to the Right Customer at The Right Time
One of the best things a company can do is understand its audience. There are a number of ways to do this, and it all circles back to marketing to the right customer at the right time.
Email Sequencing
Email sequencing is something that will make your marketing campaign go a lot smoother. Based on algorithms and responses, it will send out the “right” email to the “right” customer at the right time. For instance, if someone has left something in their cart, they should get a “don’t forget your items” email. They shouldn’t get a “welcome to the club” email.
New vs. Loyal Customers
Treating your loyal customers the same as your new customers can cause you to lose business. New customers can receive more automated marketing, while loyal customers should always receive handwritten and personal touches. For instance, someone who has shown loyalty should get a personal email or card rather than a generated automated email.
An Identifiable SEO Campaign
Launching a new SEO campaign is the perfect way for new businesses to get the attention of potential new clients. But it takes some dedication and thought to have a successful online presence. Here are some tips:
SEO Blogs
Blogs that focus on search engine optimization can help a new business gain a lot of traffic. You must follow their SEO practices and algorithm to get ranked on Google. This includes using keywords that people search for on Google to find the answers they are looking for. Keyword placement and the amount you use keywords will make an impact on how well the article ranks.
There are a number of other factors that are worth looking into if you take this approach.
Blogs also serve the purpose of giving your clients something for free. Knowledge is power, and it also demonstrates that you know what you are talking about. It gives credibility that you wouldn’t yet have as a new business.
Sponsored Posts
One great tool that a company can take advantage of is sponsored posts. You can pay money to companies like Instagram, Facebook, and so on to boost your social media posts to show up on the right people’s feeds.
Call-To-Actions and Hashtags
Your posts should always give your audience something to do in actionable terms. Whether it be visiting the store page, commenting on the post, or sharing with a friend. Hashtags also make the post more discoverable.
Automate Everything You Can
Pathlabs digital media services shares that fortunately for companies, there has been a ton of software developments that allow certain parts of the sales funnel to be automated. When a new business wants to increase its efficiency, especially when they lack resources and manpower, follow these tips.
- Automate your emails and newsletters. Email sequencing can be done automatically from software like MailChimp. This will send out the correct email for the appropriate part of the buyer’s journey.
- Sponsored posts and targeted social media advertising can also be automated too. They do the heavy lifting for you in terms of who should see the post based on their likes and preferences.
- Schedules posts/newsletters across different platforms is a major help. You can sync up your Facebook page, Instagram, and TikTok to send out the right content at the right time. This can take too much time for an individual to do, so let it be automated for you.
Make Things Easier
Efficiency is the name of the game when it comes to creating a good marketing strategy. You want to reach as many people as possible and pursue the hot leads with a personal approach. The best way to do this is to take advantage of online marketing.
By bringing people in through the online world, they can get a small sense of who your company is. Then you can dazzle them in person with your product and services. Through SEO blogs, social media, and email campaigns, your marketing strategy for your new business will thrive.
