2021 is here and everyone is wondering, what they can do to fine-tune their social media strategy.
It is the perfect time to give your small business a boost. We know that social media is competitive than ever before, but some things can help you achieve the goals.
That’s why we have compiled this guide to help you plan the social media marketing strategy.
Sensible Goals for The Business
Ask yourself this question:
“What our company wants to achieve with social media?”
Goals are imperative to give your strategy a direction. Do you want more followers this year or want to build a community? Or perhaps you want to increase revenue for the company.
These goals will help plan the content that will help you target the right audience.
It is essential to have realistic goals. There are the following reasonable goals:
Brand Awareness: It means to let people know about your brand. Let others know that you exist as a trusted brand on the market. So, you have to generate content that emphasizes your values and personality.
More Leads and Sales: People do not visit social media to make a purchase. You have to make them by generating promotional content about your products or services.
Grow Audience: It means bringing new followers to your brand. People who do not know about you.
Boost Engagement: The strategy involves grabbing the attention of the followers. A simple question is enough to increase the engagement rate. Your audience can engage if you give them something to do.
Increase Traffic: If your main goal is to boost leads and sales for the company then you need to generate a lot of traffic to your website. Social media is a great source for finding a targeted audience. You can use social ads or promotional posts to get them on your website.
You can use a combination of these goals. It will help you understand the network and what you can do to achieve your goals. We will recommend you to not use all of these goals as it will distract you from the main goal.
Research Your Audience
As a marketer, making assumptions is not an option. In simple words, you don’t need to as there are social media analytics tools and demographic data. You have what you need to get started. All you need to do is to influence them with your social media marketing strategy. Investing in social media monitoring tools such as Onclusive also help you monitor not only your brand but relevant keywords and competitors as well to make sure you target the right people for your business.
Different Platforms, Different Audience
You need to take a look at the latest social media demographics data. This will explain what networks you should approach and what content you can publish to improve your efforts.
- YouTube and Facebook are good candidates for running your ads.
- The audience on TikTok and Instagram is from Gen Z. So, you need eye-popping content to grab their attention.
- While on Pinterest, the majority of the audience is female. So, if your target audience is female then you should approach this platform.
- LinkedIn’s users are well-educated; hence you need in-depth industry-specific content to grab their attention.