For any business, growing and acquiring new customers is one of the surest ways to grow. There are challenges that you’re likely to encounter in pursuing the endeavor. If you own a tax preparation business, getting new clients will always be a priority for a variety of reasons. There are different ways you can grow your tax business and we’re going to highlight some of them.
Word of Mouth
Word of mouth still remains one of the most effective ways of getting new customers despite the advancements in digital marketing. According to a study that was conducted by Nielsen, 92% of consumers trust recommendations from friends and family compared to advertising. As a tax preparation business, the best way you can be sure of getting referrals by word of mouth is by doing a stellar job. A client that is satisfied with the services that you provide will be more than happy to refer loved ones to your services. For inspiration, you can check out Tax Shark as they take a customer-centric approach with the services that they provide. You can use referral discounts in order to incentivize your customers.
Optimize Your Online Presence
More than 90% of your client base is likely to be online. Without an online presence, you could be losing out on a lot. Having a website is mandatory if you’re a tax preparation business. Potential customers will want to quickly access the services that you offer and that won’t be possible without a website. The website can be seen as your digital storefront. It’s where your customers will first land when they’re looking for the services that you offer.
The design needs to be user-friendly and easily navigable. In addition, you should invest in quality content that satisfies the query and intent of users while also optimized for search engines. You also want to make sure that you’ve signed up for Google My Business if your business is to appear when people are searching for local terms related to your business.
Finding Your Target Audience
One of the biggest mistakes that a lot of businesses make is to target everyone with their products and messaging with the hope that they’ll turn into paying customers. This strategy is not only ineffective but also wasteful. Your marketing budget needs to be spent wisely and that will start by identifying your target audience. Luckily, digital marketing allows for segmenting markets based on interests, demographics, and even earning potential.
One of the easiest ways of identifying your target audience is by doing keyword research. You get to identify the terms that potential clients are using when searching for services related to your business. Your current client database can also provide valuable insights when developing a persona for your typical audience. You can also use Pay Per Click (PPC) advertising if you’d want precision targeting with your marketing campaigns.
Most people will forget email marketing when developing a marketing strategy despite it being one of the most effective avenues when it comes to conversions. You should start building an email list as soon as your website goes up. According to statistics, you can expect a return of investment of up to $38 for every dollar that is spent on email marketing. There is an email marketing software that can help in creating personalized messages based on segmentation. The emails should be short and concise. They should also not be overly promotional as the average consumer is constantly being bombarded with such messages on a daily basis.
Attend Business Events and Workshop
Nearly every business will require tax preparation services. What other way of interacting with business owners than through events and workshops? Such platforms will provide an opportunity for you to network with the local businesses and potentially get new customers. You should be on the lookout for upcoming events and workshops organized by local businesses.
Just as with any form of business, you’ll want to make sure that you’re investing in the right form of marketing. With the advent of the internet, digital marketing should be a key point of focus. You don’t necessarily have to figure out everything on your own. You can look for a results-oriented digital marketing agency to take charge of that part of your business so that you’re focusing on core strengths. Your competition is already online and might be years ahead. You shouldn’t wait until it’s too late before taking the necessary action to grow your tax business.