A great exhibition stand design must be well balanced. Blending the engagement, interactive displays with finances and time limit may be extremely rewarding for your brand or organization. It entails everything from the creation of a vision to the planning to implementation of that vision.
The pressure will be to choose your exhibition stand design. Here are some tips to help you create the best stand design for your next exhibition or trade show.
- Plan your goals
Different goals require different product display stands designs, so plan the aim of your exhibition. The goal could be sales generation, product launch, brand awareness, market research, or networking. To save money and time, conveying the product/service capabilities is more important than the good looks of the exhibition stands design.
- Identify your target audience
As you know what you want to achieve, the next logical step is to identify your target audience. Research the demographics of people who will be attending the trade show and design your exhibition stand based on their needs or interests
- Know your competition
Within a week of making a final decision, contact your organizers for a list of confirmed exhibitors and find out who your floor neighbors are. Examine their previous year’s exhibition stand and consider how you can be different and stand out.
- Examine different materials
The proper material can significantly reinforce your impression and produce a visually appealing and spectacular exhibition stand design. Plastic and metal offer a trendy, modern vibe, while rich wood tones give a more classic vibe. Utilize fabrics as separators inside your display for dividing the space.
- Add visuals
Images and graphics can grab more attention and are more straightforward. Use simple and big HD images of what you have to offer. Make sure your visuals make a lasting impression and are visible from a distance.
- Use minimal text
People have a short attention span, so please do not confuse your potential customer with a lot of text. You can use easy-to-read action verbs or a slogan that people can remember after the exhibition. Also, make sure the font is large, clear, and legible even from a distance.
- Optimize your space
You can contact the event organizers a week before to confirm the dimensions and position. Increase the height of your entryway for optimum visibility. Focus on having an open display area with enough space to move around.
- Utilize proper lighting
The lighting of the exhibition stand plays a significant role in emphasizing the tone, mood, and visibility of your exhibition stand design. You can use LED strips, spotlights, and moving beams to highlight new products. You can also use different color palettes to set the mood of your exhibition stand.
- Build a connection to the visitor via technology
You can make your exhibition stand design exciting and engaging by including interactive activities as per your brand or organization. Some great ways for engaging visitors include adding sound and visuals, offering refreshments or merchandising, using event technology such as VR headsets, video content, and AR. When visitors are engaged, they are more likely to stay longer at your stand and ask questions, giving you a chance to interact with them more.
Eye-catching technology in any exhibition will capture attention. Exhibition stand designers are now incorporating 3D models, iPad/ video walls, interactive tablets or screens, 3D hologram systems, and virtual reality to make the customer experience stand out.
You can also play VR games, video games and run interactive videos to engage the visitor at your exhibition stand.
It is beneficial to build a relationship with the visitor to reach the final goal of the exhibition stand, whether it is sales generation, product launch, new architecture reveal, or market research. A professionally trained staff should handle the visitors at the exhibition stand to connect the visitor to the brand or organization. He should be well-spoken to ensure that your potential customer does not abandon the conversation midway.
You can also live stream events or upload photos of the events on social media, which may do wonders for the online marketing of your brand and building connections to your customers regardless of their presence at the exhibition.
