Are you sick of seeing your competition in Google search results? Collaborate with Brian Lettieri to help your website rank higher than the competition for the terms your prospects are searching for. Brian Lettieri is an SEO Guru and Consultant and has worked in the SEO sector for almost 12 years, dating back to the early days of search engine use. Ten years were spent from the bottom up, starting and expanding his award-winning digital marketing firm Quantm Media with offices in San Diego. He has helped hundreds of businesses leverage SEO and inbound marketing to improve website visitors, qualified leads, and sales and customer base. Brian is looking forward to adding to your company’s success story.
How Brian Lettieri will help you?
Brian Lettieri, an SEO guru, CEO, and small business owner, has the expertise and business acumen to understand how to integrate SEO into your larger business strategy. He understands the inner workings of large and small businesses in various industries. He is happy to work with you, not just for you, to be by your side throughout the development of your digital strategy.
How it works?
It can be challenging to attain success in today’s online environment. But, one method a company can do is to focus on Search Engine Optimization (SEO) for their company’s website. Continue reading to discover Brian’s tips for improving your website in 2022.
Search engines have become indispensable in our daily lives and how we conduct modern business. Most shoppers begin their buyer’s journey by researching products online. For businesses, this provides a great opportunity. It is your opportunity to reach out to your target market and leave a lasting impression on potential buyers. Users will be more likely to recall your company or brand when buying. Even if your consumers visit physical businesses to make purchases, data shows that 65% of shoppers research things online before visiting a physical store.
What does it all mean? You must get your company and its items in front of your customers when they are online. So, how can you do it effectively?
If your company is like most companies, your items and business page are unlikely to be on the first, second, or third page of Google results. That’s terrible news because 75% of people never look past the first page of search results. But don’t get too worked up just yet!
Using a comprehensive SEO strategy and implementation, you can get your company’s products and services in front of as many users as possible. You can start ranking higher for industry-specific keywords by boosting your company’s SEO.
There are numerous ways to improve your SEO, and it is not something that can be accomplished overnight. Content marketing is a critical component in developing a successful SEO strategy.
But what are some SEO tactics you can use right now to improve SEO for your company’s website? We have compiled a list of 7 simple SEO strategies by Brian Lettieri you may implement immediately!
Quick SEO Tips from the Expert
We’ve compiled a list of some of the best SEO tips for businesses struggling to attract organic traffic to their website. While these expert SEO tactics will not change your business overnight, with consistent implementation and attention, you will begin to see results.
Improve SEO by Optimizing Images
Images are essential to every website or piece of information (like a blog). We see and grasp visuals considerably faster than written text as humans. It also helps to keep users interested in the information. We could create an entire blog about successfully using photos in your content strategy.
But, before we go any further, what do photos do with SEO optimization?
Images should be included throughout your content to increase engagement and decrease bounce rate. To avoid harming your SEO, ensure your website’s photos are optimized!
When you upload a picture to your website, it generates a lot of data, which might slow down your website’s load speeds and decrease website speed. To avoid this, use any image compression programme to minimize the image size without affecting the quality.
Use Alt Tags Properly
There’s one more thing you can do to increase your SEO after you’ve uploaded your optimized images. Make sure to use descriptive keywords in the alt tags. This allows access to applications such as screen readers for people with disabilities. Regarding SEO, Google and other search engine crawlers look for these characteristics. Just make sure to utilize alt tags that are real and helpful; stuffing keywords into them will hurt your SEO rating.
Keywords in Meta Tags and Headers Improve SEO
Another crucial component of the SEO formula is ensuring that your keywords are used correctly and where they are most effective. Your keywords show the relevance of your material to a user’s search, and search engines strive to serve their users with the most relevant content. You may boost your SEO ranking by correctly using keywords. You must have a keyword or phrase focus for each page or content piece for ideal SEO strategies.
Meta tags are an essential part of SEO. These brief, 160-character summaries tell users about the topic of the article or page and search engines. As a result, you must include the focus keyword in your meta description. This will aid in the improvement of your SEO ranking.
A title tag and several headers will be included on each website page or content element. Including your keywords in the title tags and headers will increase the SEO for that particular page or item. It would help if you also used the focus keyword or phrase in the content. Just be careful not to overuse keywords; keyword stuffing can harm your SEO.
A solid rule of thumb is to write organically and avoid overusing keywords while leveraging the appropriate moments for use.
Ensure that each website page has good content and a keyword focus for that page to begin ranking higher. If you’re focusing on many keywords, remember that you’ll need different pages for each phrase you wish to rank for. Hopefully, you appreciate writing a lot of stuff. If not, we know some digital marketing content writing pros!
Use Keyword(s) Variation for SEO to Compete Where Others Aren’t
SEO is highly competitive for prominent keywords and phrases. This makes it much tougher to rank your website for phrases like “Best Chocolate Chip Cookie Recipe” because every other top CPG website marketer and recipe blog also targets that keyword. That is where you must be thoughtful.
Instead of targeting highly competitive phrases, use keyword and SEO tools to find closely related keywords that aren’t as competitive.
Consider web design. It can be tough to rank because it is so broad, and many companies target it. Instead, emphasize your company’s unique strengths, such as manufacturing web design or CPG web design in our instance. To get even more specific and rank higher, we may utilize custom manufacturing web designers in the Midwest, Web design for manufacturers, or food and beverage web design.
You can rank higher for keywords and phrases faster if you change the term to something more closely related or particular. It’s a good idea to explore less competitive keywords in your sector regularly and utilize more precise terms (if possible) to boost your rating.
Are Links Important to SEO?
Another SEO aspect of being aware of is link building. To improve your SEO, you must include links in your content. There are, however, various types of linkages.
External links are when you include hyperlinks to other websites in your article. You should make an effort to include links to authoritative or expert content on other credible websites. According to AP news, Linking to these websites will boost your SEO, but it also works in the opposite direction. If you create and publish unique content or images that other content providers wish to connect to on other websites, you will gain valuable backlinks to your site, which will help your SEO.
These are hyperlinks that will take visitors to another page on your website. It might be a page explaining your products or services, the team’s background, or your contact information. It is also critical to use these links to improve your SEO.
Use Engaging Content
A high-ranking website must have engaging content. Improving your SEO begins with giving your users content they want to engage with. This can be done by giving them value or producing visually appealing visuals and designs that keep consumers on the page.
The increasing relevance of video is one of the most exciting emerging content trends. According to Forbes Magazine, individuals spend 2.6 times more time on websites with video content than those without. If you want to boost your SEO and attract more visitors to your website, you should employ more video content! The homepage, as well as under your customer testimonials, are excellent places to add video content.
Make Use of Your Customer Reviews
We’ve all read some extremely hilarious Google Reviews; if you haven’t, you should do so now! But did you know that your company’s Google Reviews might assist you in enhancing your SEO?
That’s correct! Include your Social Reviews to help enhance your website’s position; it also increases clients’ faith in your brand, which is often-overlooked SEO advice. Customers trust online reviews from strangers on a par with friends. Incorporating client testimonials should be completed as quickly as possible.
Want More SEO Tips?
We hope you found our list of the top expert SEO tips for boosting your website in 2022 worthwhile. You can visit Steno news to learn more about SEO and digital marketing strategies!
We are convinced that by implementing the SEO tips brian has provided, you will be able to transform your SEO. But if you’re not feeling so sure or don’t have the time to make these improvements, he can help!