Promoting your brand in this digital era has never been more efficient than it is in 2022. Many of the top brands have acknowledged that advertising on TikTok is the best option for creating brand awareness, especially if you’re targeted audience is Gen Z-66% of TikTok users are under the age of 30, and 41% are between 16 and 24.
This demographic represents the leading consumer population worldwide, with a spending power of over $ 300 billion. With the right marketing strategies, this could generate unprecedented revenue for your business.
If you are ready to advertise on TikTok and take your brand to the next level, we came up with a guide to offer you more insight and help you achieve that.
Influencer marketing
One of the main types of TikTok advertising is creating partnerships with TikTok influencers. Why? Because of your targeted audience, the Gen Z’s follow them and trust them, so this is by war one of the best options to promote your brand.
The question is how will you find the right one? To answer your question, you need to take into consideration the following: your audience(and their preferences), your niche, your interest and engagement.
Famous influencer-brand duos who took the brand promotion to a whole new level are DunkinDonuts and Charli D’Amelio, Addison Rae and Fashion Nova, or Khaby Lame and Hugo Boss. These influencers know that their audience is not a fan of ads and they can promote your brand in the most organic way possible.
Organic Marketing Types to Promote Your Brand
Knowing your audience and their preference has to be on top of the list when it comes to achieving brand awareness. Keep in mind that the main audience on TikTok is Gen Z and they want to be seen, so make sure your content is relevant to that.
This generation is buzzing with creativity and TikTok is the platform where they show it: don’t miss out on the trends if you want to keep it up with the Joneses. The way to do it is by incorporating trending hashtags or audios into your TikTok marketing campaign. Or even better, come up with a hashtag challenge to catch your targeted audience’s attention.
Some of the brands that smashed it with the hashtag challenge are E.l.f cosmetics with #EyesLipsFace or Chipotle’s #Boorito challenge which reached over 4.2B views.
Understanding this world of TikTok advertising is not always easy, but with the right marketing strategies that took over this digital era, your brand can be put above the competition.
