In recent times, content marketing and marketers have found various ways to adapt. The ever-changing nature of it demands that one keeps on evolving as the clock ticks. Not just that, many businesses and marketers are always on the lookout to ensure that their content strategy out-performs their competition.
Nevertheless, things like that are easier said than done. However, you can do a few things in the ongoing year to ensure that your content strategy keeps performing well. One of them is to follow trends, while other is to learn new marketing tactics. Now, let us see some of the most important things for content marketers in 2020.
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Focus On Visual Content
A recently conducted scientific study declared that the attention span of an average human being is less than 8 seconds now. A decade ago or so, it used to be above 12 seconds. Which is why many marketing trends that worked about a few years ago, do not work anymore. The primary reason behind that is the fact that you only have 8 seconds to captivate your audience.
How can you do that in 2020? One of the primary answers you will get from marketing experts is visual content. As it does not tire out the eyes and brain of the consumer, it would also provide vital information within a matter of seconds. That is why; you need to focus on visual content such as videos, images and infographics.
Make Your Landing Pages Engaging
Bear in mind that we are speaking of landing pages, not a page. IT includes all of your digital media platforms. Including the landing page of your mobile phone app, the landing page of a social media outlet and the landing page of your website. All of these are vital contributors to making a wide user base and converting leads into sales.
How can you do that? For websites, you can employ visual content such as animation. For social media, you need interactive content. For mobile phone apps, you will have to customize it according to customer personas that they find it appealing. These are a few of the examples that can help you get on your way with it.
Use Unorthodox Methods
One of the driving force of many successful marketing campaigns in recent times has been their unorthodox approach. Out of the box thinking does not only guarantee tacit results, but they also provide your brand or company with an edge over the competition. If you are looking to make an online presence, then you need to get creative and think of something extraordinary.
According to an, many vital unorthodox approaches in recent times include creating a wiki page. You might be wondering why, but mainly because it provides legitimacy and credibility to a name. It lets it enjoy the perks of being credible in the wide array of options that a user finds online.
Employ Other Digital Marketing Tactics
Content marketing does not have to be limited to content only, as it has certain elements that warrant it to use other digital marketing methods. If you have social media networks, websites and blogs but you do not have an application, then you are missing a huge chunk of audience.
Moreover, if you have created content on blogs and websites heavily, but you do not use visual mediums such as YouTube, then you are not making the most of your options. Therefore, one must understand the need for other digital marketing tactics.
Over To You
There you have it, some of the most important things to understand in 2020’s content marketing. Now, it is up to you what you do with this information as it can help you revitalize your approach.