There no space for a fledgling company in the graphic design space. It is because there are two goliaths operating in this space; Penji and Design Pickle. These two have been competing with each other for a long now. We have often been questioned which one is the unlimited graphic design company. There is a lot to consider before one can take a definite side.
It’s not easy to answer the question, but I’ll give you the power at the end of the article to decide for yourself. First, let’s get to know the industry a little better.
What does an unlimited Graphic design company do?
These companies are also known as communication designers. These service providers are visual communicators who create visual concepts manually or by using any off the shelf software.
They are responsible for creating a visual story tale for the audience to understand the concepts, the essence, or the crux of what the clients wants to portray. The companies like a Penji or Design pickle inspire, inform or captivate consumers through physical and virtual form of art.
Now you will have a better idea of what these companies are about.
What roles do people play in these companies like design pickle
One way to understand the services provided by the company is to understand what the roles are being played by the individuals working. Therefore, let’s take a look at the job descriptions of the people working in the design industry.
A creative director:
They will be responsible for managing a creative team that is responsible for the branding and advertising campaigns.
An art Director
An art director working in a company like design pickle is responsible for managing the coordination between production artists and illustrators. They make sure everything is on time and on schedule.
Anode to remember “never judge a company by the number of employees they have, every ultimate design company may have a small workforce, however, m the quality and the work may be the ultimate in its own style.’
A logo designer
Logos are one of the most integral parts of a client’s brand image and what it represents. It is how they will be perceived to the world. Thus it is an important role in the company, responsible for the visual expression of the organization’s key message.
A content developer
These people are responsible for proving everything related to content; from the banners to the blog posts, and the content of all outlets representing the company. They are the ones who carry the company mission through their words to the audience.
Characteristics of the unlimited Graphic design companies
There are many aspects to the best graphic designer in the industry. The following are the ones which you need to keep in mind:
- Turnaround time
- Design Quality
- Attention to details
- Online platforms
These are the factors which separates the ultimate graphic design company from those that are average. These are tailored only for you to help you distinguish which company such as Penji or Design pickle is the best for you.
The reason it tops the list is because the major priority of clients in the designing industry is how fast they can get the services done. Time is money for these people who mostly work round the clock.
If a company has the ultimate graphic design title, then its timings should be immaculate. This starts from the time the requirement is delivered to the time the final product is ready.
I don’t need to elaborate the importance of design for those working in the designing industry however, for the newcomers; here it goes. What good is a company if the design is not worth the resources invested by the clients? Therefore, be it the logos or the poster, the banners or the flyers, all need to be of the best design possible.
It also means providing what the client wants. Many freelancers provide their best services but not what clients ask for. It is important for the designer to comprehend the requirements of the clients and work according to that only.
Attention to detail
“The difference between something good and something great is attention to detail.”
– Charles R Swindle, pastor & author
A company is working in the design industry such as Design Pickle needs to have an eye for details. It does not matter who has been given the project. An individual or a group, they need to pay attention to the details provided by the company as well as what they already know.
The umbrella of Creative Arts undertakes designing covers, capturing photography, videography, logos, and animations. A mind that lacks creativity surely does not belong in a company that boasts itself as being the unlimited graphic design company.
All the services provided by the company should be innovative which takes the audience on a journey to utopia. This is the kind of creativity expected of such a company.
Almost all of the graphic designing companies have their online platform and work within them. They do not offer services by keeping meetings, but all is done through these platforms. Thus, it is key to have a user friendly platform that includes all the necessities for both the company and the client.
It will also include how services are provided and the medium of contact between the two parties.
Being able to communicate effectively is perhaps one of the most important feature for the graphic design company. When the client is able to communicate his needs effectively to the contractors, then there is bound to be a great result.
However, when companies do not give communication importance, it is inevitable to have many iterations as a result. Without involving the client’s opinion repeatedly in the cycle, they are bound to disappoint both the client and themselves.
The Next Step
Now, you know the details of how to differentiate between a graphic designs companies such as design pickle. I’ll leave it to you to implement the knowledge from this article in the services that you require. It’s time to decide for yourself who deserves the title of the best graphic design company.