The Ultimate Guide to Writing a PR Pitch

Are you hoping to create a killer PR pitch that will get you noticed rather than overlooked? As you prepare to reach out to companies you love to share your pitch with them, you should learn more about how to create a successful PR pitch that will get you noticed.

To work to get your story told, keep reading. In this guide, we will go over some key PR tactics that you can incorporate into your pitch so that you can get the best results. Write a PR pitch that wins with this helpful guide.

Keep it Short and Simple

Before creating your PR pitch, the first thing you will want to do is make sure that you have gathered all of the contacts you want to reach out to. You can make a list of these contacts to keep track of them as you begin reaching out and potentially hearing back from others. On your contact list, you should include as much information about each organization and its leaders as possible.

This will require some research on each organization you are contacting beforehand but it will pay off later. Along with the email address of each contact, also find out about their company mission, the role of the person that you are contacting, as well as their submission guidelines. As you conduct your PR pitch, make sure that you keep in mind that the pitch should be as concise and to the point as possible.

You need to be able to boil down the main points of your message in about a hundred words. To do so, determine what makes your pitch newsworthy, timely, or completely original and use this aspect to focus the message you are sending in your pitch. Remember that in your pitch you need to merely perk the interest of the reader and that more details on your story can come later.

Once you have created the first draft of your pitch, try this simple exercise. Print out your press release and cross out any sentences, words, or phrases, that do not contribute to the focus of your pitch. Go back and rework your pitch, eliminating these unnecessary areas, and continue to par down until you have made sure that your message is as focused as possible for the best results.

Create Compelling Subject Lines

Once you have created a PR pitch that is concise and well-written, you can begin generating quality subject lines. While you may not think that your subject lines are as important as the content within your email, it is. This is because your subject line is what could make or break the recipient from even opening the message and viewing your pitch.

While many think that a short subject line is better, for a PR pitch, a longer subject line works well. To create a captivating subject line, create a sentence that sums up the focus of your pitch in one line. This will allow the recipient to know what to expect from your pitch before even opening the email.

Tweak Your Pitches to Align to Each Recipient

A great way to show that you are passionate about creating content for each company is to align each of your pitches to make sure that they resonate with each unique recipient. You want the message to feel relevant to each recipient rather than it feeling as though you pitched the same idea to a handful of different organizations. This will make the pitch feel more personal to each professional, as you are able to convey to them that you’re the right professional for the job.

Personalizing each message will allow you to attract the attention of each reader which can help you generate leads. To generate some ideas for personalizing your messages you will need to do some research on the individual that you are reaching out to. However, adding some personalizing details won’t tack hours onto your PR pitch-making process.

To learn more about professionals check out their LinkedIn or social media pages to learn more about them, both professionally and personally. You can also look to see if they publish any content, whether in the media or academic world or even just in a blog format. You can look on LinkedIn to see if there are any connections that you have in your network while also being able to get an idea of how the professional communication with others in the industry.

Mentioning one detail, such as a common interest, similar work or education experience, or any common connections in your network can help your pitch stand out among a sea of others.

Build Connections

While personalizing your messages is a great way to work to build professional connections with your recipients, this effort does not have to begin when you start crafting your pitch. Instead, you can work to network with other professionals long before you send your pitches out. This is a great way to stand out in the inbox of your pitch recipients, as they may already recognize your name.

A great way to begin building some recognition with professionals in your field that you would love to work with in the future, begin engaging with them on social media. If they post a great article on LinkedIn that you found informative, you can comment on it or share it with others. You could also message them thanking them for the content they created or asking them questions related to your career or industry.

If you need more PR tools, check out JustReachOut PR Software.

How to Craft a PR Pitch That Sells

If you’re planning to craft a PR pitch that will stand out in the inbox of professionals in your industry, keep the tips and tricks in this guide in mind. Get connected with professionals that can give you a platform to share your story with these PR hacks.

For more professional advice, head to the “Business” section of our site today.