The Top Reasons to Choose a Career in Business Analytics

Converting leads into sales is no longer about reaching out into the dark and hoping that customers will find their way to your business. Modern sales are all about making data-driven, actionable decisions that lead to genuine opportunities to improve your numbers. Data is everywhere today, and businesses are collecting it on a regular basis whether they are doing this intentionally or not. Being able to use data to your advantage means that businesses can gain a huge amount. 

Data scientists, business intelligence analysts, and business analysts are in higher demand than ever before by businesses that need to make sense of all the data that they are collecting and translate it into understandable information that can be used to boost sales numbers, improve customer satisfaction levels, and produce products and services that are popular. There are plenty of reasons to consider a career in this fast-growing, high-demand field – here are just some of them. 

Get into the IT Field

There’s no denying that today, IT is one of the most coveted fields to work in. It’s fast-paced, fast-growing, and only headed in an upwards direction. The field of IT has the potential to be highly lucrative and brings a lot of respect for those who work in it. But if computer science isn’t really for you, the good news is that you can still work in IT in the field of business analytics. This field shares a lot of the same tools as data science, allowing you to work in and reap the benefits of the IT industry without the need to learn to program or get a computer science qualification. 

Demand Is Everywhere

Today, businesses worldwide are facing a data overload. And every business that wants to succeed will need to find a way to make sense of the data and use it to make better decisions, which is where you come in. Gaining your MSC business analytics degree gives you the chance to work for companies all around the world in a wide range of fields and industries. Regardless of where you go, companies are always going to need professionals who have the skills necessary to interpret the massive amounts of data that they have access to. There are endless options available whether you want to find work in your hometown, travel across the world for work or even work from home as an independent contractor for a range of different business clients. 

Technology Is Driving Demand

Today’s modern technology means that the amount of data that we are generating is only getting bigger and bigger. It’s now possible for businesses to collect massive amounts of information that they might not have had such easy access to in the past, such as marketing demographics and individual buyer preferences. With the devices that more people than ever before are using on a daily basis getting smarter each year, the population as a whole is collecting and sharing more information than ever before, leading to significant growth in the demand for business analysts. 

Lucrative Salary Options

As with many high-demand careers, working in business analytics can earn you a very lucrative wage. Even at the entry-level, you can expect to earn above average for many business careers thanks to the demand for professionals in this field around the world. Compared to other IT professionals, business analysts tend to earn an average of 50% higher. 

Make an Impact

Making an impact on the world might not be the first thing that comes to mind when considering this type of career, but the truth is that business analysts and the work that they do are shaping the world as we know it in many different ways. For example, analysing data gives you the opportunity to identify trends that might have an impact on other people and make decisions in the best interests of them. 

Enjoy Career Freedom

With a massive demand for business analytic professionals that is only set to grow even further, those who decide to get into this field can enjoy a much larger than average amount of career freedom. Business analysts are needed everywhere around the world making it the perfect choice of career for anybody who does not want to be confined to one area. Many business analysts also work as independent consultants, giving you the option to start your own business if you would prefer to work for various clients rather than being employed by one business. Business analytics is required in every business industry, giving you the chance to change fields and experience working in a diverse range of environments. 

Stay Interested and Stimulated

If the last thing that you want is a boring office job, business analytics provides you with everything but. Since data is constantly being gathered and changing all the time, those working in this field get to enjoy a regular range of new challenges and different types of data to analyse. And each time you analyse and make sense of data, you might get to learn something new about society, whether you are looking at online shopping trends or looking at data on how people use social media. It’s an ideal career path for anybody who enjoys learning new things, making sense of numbers, and questioning things while coming up with new solutions and ideas. 

Run a Successful Business

As mentioned earlier, the field of business analytics is one that lends itself extremely well to those with an entrepreneurial mindset. If you want to start your own business, you can do this by working as an independent business analyst or use your background in data to start a successful business in another field. Whatever you decide to do, you will already have a range of high-demand skills for making data-driven business decisions that many other new business owners lack, which will give you a distinct edge over your competition in any industry from the start. 

With businesses gathering more data on their customers and audience than ever before, there has never been a better time to consider a career in business analytics.