Many methods improve your search engine rankings and drive traffic to your site. Editorial backlinks are one way to organically bolster the authority and credibility of your website. These organic types of backlinks aren’t requested or paid for but occur naturally due to the high-quality content on your website.
The best link building services consider editorial backlinks to have more weight for improving SEO and increasing where your site lands in search engine results.
How do editorial backlinks differ from other types?
What Are Editorial Backlinks?
Backlinks are links on one website that direct internet users to a different site. Also known as inbound links, backlinks help drive traffic from one website to another. Most importantly, backlinks tell search engines that a site is a trustworthy site with premium content.
However, backlinks are only beneficial to search engine rankings if the backlink occurs on an authoritative website. Having a sketchy website backlink to your website can actually damage your SEO rankings.
Some types of backlinks are created through paid advertisements or traded for with other website owners. Editorial backlinks are organic, as opposed to those you’ve paid for or sought.
In addition to improving SEO ranking, editorial backlinks can help:
- Drive traffic to your website
- Establish your site as an authority
- Build working relationships with other sites
- Build your brand
Follow these five steps to secure editorial backlinks.
5 Ways to Secure Editorial Backlinks
- Choose the Right Domain
Inexperienced internet users may not take note of the domain name or the domain extension, but others will. Common domain names include .com, .edu, and .org. If your domain extension is something else, many internet users will avoid clicking over concerns that it is spam.
- Use Infographics
What was once mainly text-based has now become more visual than ever. Internet users shun blocks of text and greatly prefer visuals instead. Infographics combine colorful and fun images with facts and figures. Relating information visually, such as infographics, is a great way to get editorial backlinks.
- Snag a High-Profile Interview
Interviews are another great way to get unique content on your website. An interview with a high-profile person or even an up-and-comer will generate organic backlinks. A media outlet or another site might use a quote from the interview and include a backlink to your website.
- Keep It Evergreen
Evergreen content never goes out of style. Unlike time-sensitive content, evergreen posts will continue gaining new views for as long as the post is on your site. Since evergreen content is always relevant, other webmasters are more likely to backlink to it.
- Just the Facts
Infographics aren’t the only way to use facts for editorial backlinks. Internet users search daily for statistics about one topic or another. Performing your own research, even if it’s just a poll, can create original facts and statistics to include on your website. Another website will create an organic backlink by citing your stats.
Backlinks are one of the cornerstones of good SEO. Editorial backlinks carry even more weight with search engines than other types of backlinks.