Did your business struggle because of the pandemic?
As the health crisis changed everybody’s lives, businesses had no choice but to survive. Unfortunately, smaller enterprises took the hardest hit. Thousands of small entrepreneurs decided to close shop and cut losses.
If your business is still up, boosting sales should be one of your main goals. Continue reading below for some of the best business advice for boosting your sales in 2021.
Make the Store Experience Compelling
Whether it’s a physical store or an online shop, make the store experience compelling. The moment consumers visit your online shop, they will decide if they want to buy in a matter of seconds.
Thus, provide compelling visuals that will capture their attention. Provide clear information about your products without giving consumers an information overload. Also, create a mix of product-only and in-context images.
When posting product photos, always use high-resolution images. You can’t afford pixelated ones.
Optimize Your Video Content
Aside from using quality photos, adding video content to your site will also help increase revenue. Close to 70% of consumers prefer video to text marketing when learning about products and services. Thus, publish videos regularly generate new leads for conversion.
Ideally, use a long video or a short clip of your products. You can also post instructional videos for your new item offers. Be creative and use some animation to attract more clients.
Also, be consistent with your video posts. Start by posting at least one video per week.
Focus on Personalization
Your marketing approach shouldn’t be one-size-fits-all. Each consumer has different preferences compared to others. Thus, work on personalizing your customer experience.
One of the keys to convincing a customer to buy is establishing a personal connection. It means empathizing with their needs instead of making a hard sell.
Thus, get to know your target audience a little better. Review the demographics of your customers. From there, launch campaigns that directly make an impact on them.
When connecting with existing clients, send them personalized messages. Use emails and SMS to encourage them to try out your new products. Use the right words when connecting to your customers.
Avoid sending generic and robotic messages. Add a human touch to your online interactions.
Level Up Your Social Media Game
Last but not least, take your social media presence to the next level. About 72% of Americans say they use social media. If your brand is not on Facebook, Instagram, or Twitter, then you’re missing opportunities to make money.
Increase your company’s social media engagement. Create an Instagram business page where you can post pictures of your products. Put up a Facebook profile to launch polls that generate interaction.
Also, consider engaging in programs for boosting sales like the HubSpot Bootcamp.
Don’t Stop at Boosting Sales
Now that you know the keys for boosting sales this year, you can start creating a strategy that features these tips. Once your sales pick up, start improving on other areas of your business.
Learn some new strategies for business growth. Check out our other articles where we share valuable sales advice in business management tips.