The Psychology of Custom Packaging and How to Utilize it
Customization is all the rage in the business right now. Gone are the days where customers are simply happy being treated like a number. We want the companies we purchase from to personalize not only our experience, but also what we buy. In fact, almost everyone finds personalization appealing and are more willing to do business with companies that offer personalized experiences.
In addition to a customized experience or customized products, consumers also want custom packaging. This could be homemade packaging, or some professional .
But why? What is it about custom packaging and other types of customization that is so appealing? Well, that is exactly what this article is going to take a closer look at. Read on to learn about the psychology of custom packaging and how to utilize it.
The Psychology of Custom Packaging
There are a number of reasons why custom packaging is appealing to customers. The first is that it can often add to the excitement of a purchase. A unique, attractive and personalized package can help customers feel good and make them even more eager to open the product.
And when people are excited about a purchase, they are likely to share it with others. This could be a social media post about your packaging, sharing their excitement with family or even making a video documenting the unboxing experience. All of this is great for expanding your reach as a brand.
Another benefit of the use of custom packaging is that it can help customers develop a good first impression. First impressions are , especially when it comes to delivering packages to customers. No matter what industry you are in, there is a good chance you have a ton of competition.
By having unique and/or personalized packaging that sets you apart, you can stand out above the competition. If people enjoy the box you ship or sell your products in, they will often think of your company in a positive light. On the other hand, if your packaging is subpar or basic, with no extras for excitement, customers are likely to be quite neutral and may even dislike your company, off of little more than packaging.
Having customized packaging with some thought in it can also help customers think more highly of you and your company as a whole. Also, if you ensure your packaging is sustainable and produces little waste, people who share similar values will be keen to become a customer. Simply put, putting the time and energy into customizing or personalizing your packaging can often have incredible results.
How to Utilize the Psychology of Custom Packaging
Now that you know a little bit about the psychology of custom packaging, how can you use it to your advantage? In an effort to help, we have decided to go over a few tips to improve your custom packaging to use this psychology to your advantage.
First of all, the color and design choices are very important. You want your product to stand out on the shelves or on the computer screen of your potential customers. The colors and design should be exciting, fit your brand voice, and attract a lot of attention. However, this doesn’t always mean to go with bright colors. Sometimes muted and neutral tones or pastels can draw people in just as much. Be sure to consider your audience and their preferences when designing packaging.
Next, you want to ensure that everything is branded. The box itself should be branded, as well as any other materials that are included in the box. This could be anything from some stickers to share with friends, to a personal note of appreciation. If your packaging can tell a story or provide some kind of value, that too can be a good idea.
Another great choice when designing custom packaging is to consider the shape. Just like color and design, the shape of your packaging can separate it from your competition. A unique shaped package can draw people’s eyes, and once they receive it, can leave a good first impression. The exact shape you decide to use depends, but anything different has the potential to excite your customers and give them a different experience.
Of course, be sure that the packaging is still relatively easy to ship and will properly protect the product you are selling. Design is great, but if the packaging leads to broken or damaged products, that con will far outweigh the pros of good design.
Custom packaging can play a huge role in the success of your business or products. We hope this blog post has helped you learn the importance of custom packaging, and how you can go about creating your own.