The Power of Boosted Posts in Social Media Marketing

The average person spends almost two and a half hours on social networks every day. That’s a big audience you can reach with the right social messaging.

Most people know about Facebook Ads but boosted posts are a lesser-known and effective way to reach your target audience on social media. Let’s look at how these posts work.

What Is a Boosted Post?

A boosted post is the same as any other post you make on Facebook or Instagram. But when you “boost” it, you pay to promote it to people who wouldn’t see it otherwise.

It’s similar to a Facebook ad but instead of creating an independent ad message, you use the posts you’ve already written.

Benefits of Using Boosted Posts In Your Social Strategy

There are several valuable benefits of using boosted posts but the biggest is how much further you can expand your reach. Organic reach is down to a little over 5 percent, which means you can’t rely on Facebook’s algorithm to show your content to everyone you’re connected with.

By boosting your posts, you can reach more of the people you want to see your post. Not only will more of the people who like your page see it, but people who aren’t already connected to you will too.

Boosted posts are also a lot quicker to get off the ground. Since the post already exists, all you need to do is enter a few details in the Facebook Ads dashboard and people will start seeing it.

While boosted posts are different than ads, you still get all the benefits of Facebook’s ad analytics. You can see how well the post performed and plenty of details about the people who engaged with it.

This information will help you optimize your next post as well as any ad campaigns you have running.

Boosted posts can also be cross-posted to Instagram. This can help you reach even more people than you can find on Facebook itself.

Tips for Getting the Most From Boosted Posts

There are a few tried-and-true tips for getting the most out of your Facebook posts.

Use Eye-Catching Images

An eye-catching image with little or no text overlaid on top is one of the best ways to grab people’s attention. The clickthrough rates are much better and you avoid having Facebook penalize your boosted post for having text in the image.

Boost Posts That Are Already Successful

Start your boosted post campaign with your best-performing content. You already know people are interested in those posts so they’re more likely to get engagement right away.

This will give you helpful analytics data that you can use to boost other posts.

Be Willing to Cut Your Losses

If your first attempt at boosting a post doesn’t pan out, don’t keep throwing money at it. Pause the spend on that post and try a different one.

Once you get some traction with a post, take what you learn and apply it to those earlier attempts.

In most cases, you’re better off working with a social media marketing service like SiteAltitude.com. They’re experts in boosted posts and other social media strategies so they won’t need to experiment as much before you see success.

Boost Your Posts as Part of Your Social Media Marketing

If your social media strategy doesn’t include boosted posts, you’re leaving money on the table. If you boost your posts, you can multiply the results you’re already getting from your ads.

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