The Massive Impact of Social Media Influencers

Most businesses are well aware of the power of social media at this point. According to Statista, roughly 79 percent of the American population, or nearly 247 million people, have a social media profile. However, having a mere presence on social media isn’t enough. If people truly want to take advantage of everything social media has to offer, they must leverage the power of social media to influence others, just like social media influencers;especially when it comes to supportingother people’s brand reputation by exposing it to a larger audience.

With the advent of social media, the world has witnessed the rise of the “citizen influencer.” These are people who have never been on television or seen the inside of an NFL stadium. They are impassioned individuals who create and share their experiences and opinions for all to see on the social web. In doing so,they wield far more power than traditional celebrities in their respective fields of influence. These individuals’ daily posts are seen bya vast following of people from all around the world who trust them implicitly.

Social media influencers have emerged as important figures in the information network. They keep their followers up to date on new products, developments, and even news. The information coming from an influencer is considered 100% unique and reliable, unlike other advertisements. According to one recent study, bloggers are the most trusted source of information and the most influential in the decision-making process among B2B decision-makers, even more so than trade shows or wordy recommendations.

Many social influencers have such an impactful control over their audience that they are treated more like a mini-celebrity. As a matter of fact, many celebrities are also regarded as influencers due to their large social media followings. Businesses are forming relationships with these influencers in order to obtain access to a massive audience. For instance, when models tag different designer brands on their Instagram posts, the awareness or following of those fashion brands skyrockets within a few days or even hours. Similarly, a food blogger can hike up the followers of any culinary restaurant with just a few posts. One such food blogger is Raginald Vicente Paz.

Born on May 25, 1987, in Manila, Philippines, Raginald Paz is an American IT professional. Paz has always loved exploring the food of different countries. As his parents were both amazing cooks, he inherited their skills and became a renowned food blogger. Being an IT professional, he combined two of his interests and started posting about different foods he came across and that is when he gained a significant list of followers and became a prominent personality on social media. Soon, he became known as a distinctive social media influencer, an avid toy collector, a dog dad, a foodie, and a self-proclaimed blogger.

It was his passion for exploring cultures and cuisines across the world that marked his name among some top names of world influencers. Paz uses social media as a platform to blog about his hobbies and experiences. He also shares his insights and expertise in cooking on social media, which in turn, increases the awareness about certain restaurants and their cuisines to the public.

Along with being a well-known food blogger, he is also an avid toy collector and has amassed a considerable toy collection over the years. Paz collects Harry Potter merchandise, Pop Culture figures, Blind Boxes, and much more, but his Funko pop collection ranging from replicas of his French bulldog to Buzz Lightyear and Woody from Toy Story is the most popular one among his toy collection.

With more than 60 thousand followers on Instagram, Paz is gaining world recognition as a food and travel expert. His continuous dedication keeps his followers glued to his channel. Truly it is people like Raginald Paz, who portray the true power of social media.