The luxury jewelry store that has stood the test of time

Altier Jewelers maintains its legacy and has been delivering what it promised to its customers for decades now. All businesses live through their own set of pitfalls and bear through all kinds of thick and thin. The 50-year-old jewelry store, which was originally founded in 1960, was the first ever local jewelry store in Boca Raton. Over the period of five decades, the business has transitioned, and today, it is operated and supervised by a third-generation grandson of the original founder—Cutler Altier. The brand has been redefining grace, luxury, elegance, and above all, beauty in all its services and product ranges. The outlet doesn’t only help you get your hands on high-end jewelry pieces and luxury watches but also deals with customers’ demands and expectations with care.

Explaining the changing trends of the industry, Cutler shared that he stepped into the industry when he was just 19 years old and observed his family business in detail. “All the most popular jewelry was made in platinum or white gold and heavier pieces. Yellow gold was a dated look. Watches were relatively small by today’s standards. Yellow gold has become very popular again, and women are wearing smaller, lighter pieces with a ‘less is more’ perception,” he shared. He also added that many watch brands are now making their product with a larger case, and women are increasingly wearing men’s watches. “I love seeing a men’s Rolex Daytona or Patek Philippe men’s Nautilus on women,” he asserted.

Shedding light upon what kept Altier Jewelers going for the past seven decades despite several shifts in trends, the owner admitted that there have been a handful of times when the industry became extremely difficult and many multigenerational jewelry stores were forced to close their doors. “We have stood the test of time mainly due to the unwavering loyalty of our clientele.” He emphasized that the commitment and support that the brand has had from them over the years gave them the strength and encouragement to continue in the hardest of times. “Experiencing that made us want to take our service to the next level to show our appreciation and gratitude,” he added. The jewelry store owner emphasized that it was mere persistence and their mission of providing a personal experience to each customer that helped them inculcate loyalty among their client base.

The Altier clan has always valued customer satisfaction, honesty, and unswerving loyalty from its customers. The store has an expert staff comprising GIA Graduate Gemologists, master watchmakers, and jewelers that assist the brand in holding up to its name and reputation in the market. Being a family-owned and operated business, Altier Jewelers believe in earning customer satisfaction and integrity. Sharing about how the brand has been living up to its name for years now, the jewelry store owner also shared that the team makes sure to build a relationship with each of its clients and stays determined to deliver beyond just an experience of shopping at a luxury brand. Cutler also highlights that sometimes clients are extremely occupied and are inclined to make their purchases during a short period. However, the store ensures to make their deliveries at their home, office, or anywhere in the world regardless of the limitations of time and place.

Another reason they accomplished to maintain their legacy is the quality ad standard of the brands that they represent. This also helps customers to invest their faith and believe in the brand. Similarly, Altier Jewelers represents independent markets that have similar values as Cutler Altier. This is because the jewelry store wants to ensure that shopping is not just a random experience for its clients but an instance that is to be remembered by customers forever. It not only redefines the lap of luxury and grandeur but also helps customers make the right decision from a pool of choices. The reason why people still find jewelry stores relevant is that they can relish the real-time experience of taking the jewel piece in their hand and then deciding on whether to choose the product or not. This is another factor that has helped such stores to maintain their relevance even in the present time.

Indeed, shopping and especially shopping for a luxury item, is just not a random decision. It involves a lot of thinking and intense decision-making. However, the process becomes easier if the customer has the right facilitator to guide them through the process and leads them the right way. The customer is not only relieved by making the correct choices but also discovers other suitable options in the market. Altier Jewelers is one such brand that ensures its support and presence next to the client throughout the entire process.