A logo is a graphic, flat or three-dimensional trademark associated with a specific brand for the mass consumer. A logo isn’t just an aesthetically pleasing image or a set of symbols. The sign should tell about the field of activity, be understandable to both the young and the older generation.
Logo as visual communication
Visual communication originated at the dawn of humanity. Our ancestors had the need and the opportunity to apply various drawings to the walls of caves that have survived to this day. In such a simple way, information was transmitted, told about past events. Signs, symbols, pentagrams and other symbols determined nationality, social norms. The modern world is a storehouse of information obtained visually, visually, with the help of the eyes. For this reason, company logos and trademarks are very important for the popularization and the most successful existence of any company.
The logo has several functions. The sign will make you stand out from the competition. Potential consumers use it to judge the goods or services offered, decide whether to contact you or your competitor. The logo should be associative and also evoke positive emotions in the customer. The logo is the property of the company, the same as the products it produces. The largest logo databases help you not to draw a copy or similar. This is one of the forms of protecting the rights to the offered product. The use of someone else’s trademark entails administrative or criminal liability.
Buyers trust products with a well-known mark more. The logo adds exclusivity, many consumers are guided, first of all, by it, and only then they are interested in other parameters of the car or computer. A logo can help promote a product or service. It is applied on the products themselves, on the signs of company stores, salons, on business cards, advertisements, it is used in social networks and other Internet communities. The sign, as a rule, is easy to remember, if you mention it in a conversation or in a text, the image immediately appears in memory.
The car brand logos were originally created based on city flags and family crests. Samples of American luxury take their name from Antoine de la Mothe Cadillac, a French explorer. The coat of arms of the company of the same name is based on the coat of arms of Cadillac, the colored stripes symbolize virtue, valor and courage. Originally, Audi is an alliance of four companies that united their businesses in the twentieth century. In the early image there were corresponding inscriptions, then they disappeared, but the recognizable rings remained. The blue and white colors on the BMW trademark are motifs taken from the Bavarian flag. The three-pointed Mercedes-Benz star is an allusion to dominance at sea, on land and in the air. The Chevrolet logo has remained unchanged since 1914. Legend has it that an uncomplicated sign means a stylized bow tie, a drawing by entrepreneur William Durand saw on the wallpaper of the hotel. Automotive brands change their logos from time to time: they become simpler, sleeker in shape, and often lack complex volume. Each logo has its own story.
Graphic signs and elements laid the foundation for the formation of logos in the form in which they exist today. Branding does not lose its relevance. Modern logos have a direct link to their patent rights. A trademark, a corporate brand is a separate part in the history and culture of all mankind.