If you are a business owner, then you must know how hard it can be to get spread the word about your products or services. To be effective, marketers need to target where people are dedicating most of their time and attention.
With the internet becoming a tool of everyday use, billions of people and businesses have flocked into social media channels. What does this mean for marketers?
Well, they can leverage digital marketing on various online media channels such as social media pages, websites, search engines, and emails. Here’s a comprehensive insight into the power of digital marketing and what promise it has for marketers. Consider partnering with Springs Digital Marketing to help you reach out the best marketing tools for your business.
Brief History of Marketing
Did you know the earliest records of marketing as a practice date back as far as the 1400s?
Back then, people used to move from one point to another advertising their products by word of mouth. The printing press was one of the fast and efficient forms of marketing after the first magazine was published in 1450. Direct mail followed and then Radio and TV brought a different visual and audio aspect to brand advertising.
By this time, marketers could engage their audience well enough to gain feedback on items. The process then shifted from a market-driven approach to a more customer-driven approach.
It was not long before computers and the internet became common in every household. Internet use meant that people could navigate the web and access numerous forms of media, resulting in the emergence of digital marketing.
Various Avenues of Digital Marketing
The new era of marketing has presented online marketing with a multitude of advertising channels through which they can promote their products. Here are a few:
Search Engine Optimization
Whenever you need to look up something on the internet, you’ll probably use a search engine such as Google, Ask, or Bing. You’ll type in whatever it is you need information on and the search engine will quickly scan for content across websites to bring you the best results for your search query.
Marketers use search engine optimization (SEO) to rank highly on search engine results which will draw traffic to their websites and blogs organically. The website with the most relevant content gets prioritized by the search engine. Different search engines have different algorithms that determine the performance and ranks of the advertisements.
The best part about organic traffic is that it’s free which means you don’t have to pay search engines to have your website advertised on the search queries of your target audience.
This is not to say that paid promotion on search engines is not effective. While content gets ranked on search engines free of charge, companies may choose to pay for ads on platforms such as Google Ads. This paid search makes up search engine marketing (SEM) which helps increase the visibility of websites and blogs online.
Content Digital Marketing
Companies use content marketing to create brand awareness, promotions, and also to generate leads. Blogging, especially, gives more information on a company’s goods and products and helps establish a business as an industry leader.
E-books and whitepapers help companies generate leads. You’ll find that in exchange for the content, a company will ask a prospective client to submit certain information; data that can be used to better fine-tune their marketing efforts.
Social Media Marketing
Let’s say you want to buy something online. High chances are that you will first go to Google, an eCommerce website, or social media to look for a business that sells what you’re looking for right?
Well, you’re not alone. Over 53% of the world’s population are active on several social media platforms. As such, marketers advertise on social media effortlessly through paid ads and social media influencers.
It is estimated that by the end of 2021, total sales are expected to reach $4.5 trillion from social media marketing.
Benefits of Using Digital Marketing
Let’s look at some of the benefits marketers can expect from embracing digital marketing.
It is Highly Cost-Effective
Digital marketing involves using insightful data about what people are looking for online. Marketers use this information to target a specific demographic with ads that may be of interest to them.
By using digital marketing to target a specific niche, business owners save money that would have been used to advertise to a generic population through traditional media.
Paid digital marketing tools are also very cheap to use. For instance, pay per click ads enables business owners to choose a budget and pay only when a user clicks on an ad.
Gains Are Measurable
Digital marketing tools provide marketers with insight that they can use to gauge the performance of your ads.
Reporting tools help monitor the success rate and ROI (Return On Investment) so marketers can know what’s working and what’s not. The marketing team can then either change strategy and do away with what’s not performing well.
Google Analytics, for instance, helps users check the performance of their ads content on the Google search engine.
Offers a Wider and More Direct Reach
As highlighted above, billions of people use the internet every day. This means marketers can reach a large number of customers with ease. What’s better, you get to choose your target.
You can reach people with interests similar to those your business serves and access buyer groups that mimic your ideal client.
Track a Buyer’s Journey
Using digital marketing enables you to map the customer journey from the moment they interact with your products to when they actually decide to buy.
It is critical that you make a lasting impression on a client when they visit your page or website. Create effective touchpoints for your consumer as they interact with your page. Even though they may not buy right away, it will leave an imprint on their minds that will help prioritize you over your competition.
Consider Partnering with Springs Digital Marketing
Many businesses are turning to outsourcing their digital marketing efforts for various reasons. You can get access to a very diverse and skilled pool of talent without having to hire an in-house team on a salary.
Springs Digital Marketing is the best in the region when it comes to ensuring businesses get the best out of their investments in the digital space. They offer services such as web design, social media marketing, email marketing, ad campaigns and many more.
If you want to enjoy lasting business success, digital marketing is the way to go. Make sure you have set realistic marketing goals and a reasonable budget. Keep track of performance metrics to assess your ROI and don’t be afraid to make changes until you optimize marketing to achieve all your set goals.