The Importance of Perfume Bottle Design to Brand Promotion

In the world of perfume, visual appeal is as important a criterion as smell. It is the bottle that gives the customer the most direct sensory experience before he or she smells the perfume. The visual impact brought by the beautifully designed perfume bottle is often a step ahead of the temptation of smell to capture the customer’s heart. Statistics show that among the customers who buy perfume in the counter, “60% will buy a perfume just because of a bottle, while in the era of e-commerce, the purchase behavior based on the bottle even exceeds 80%.

This also confirms the saying in the French perfume industry: “A beautifully designed perfume bottle is the best salesman of perfume.” In the process of visually moving the sense of smell, perfume that is easy to dissipate can only be perfected when wrapped in a unique bottle. “No container can hold so many emotions and memories like a perfume bottle” -perhaps only Madame Chanel’s personal experience, but “no other product can make a container so exquisite like perfume” is a common consumer experience feel. Perfume bottles can always blend the beauty of the brand in subtlety, and perfume bottles no longer play the simple role of containers.

Therefore, perfume brands will naturally not let go of a bottle design that is sufficient for consumers to pay for it, and adjust product lines for different consumer groups to impress more potential customers. In fact, in order to communicate between perfume and consumers, to provoke the love and recognition of consumers, perfume bottle designers also seem to have rules to follow. The bottle design for different genders is the first level of separation. The soft, complicated, and exquisitely designed female fragrance bottle caters to women’s sensitive and delicate visual judgments, while the straight-line, slightly thick and rigorous male perfume bottle has become the standard for attracting men.

At the beginning of the 20th century, after the French perfume master Cody revolutionized the design of perfume bottle, the design of perfume bottle has become as important as perfume itself.

Based on the determination of the basic fragrance type, the perfume bottle designer’s job is to follow the brand requirements, integrate the brand concept into the bottle body, and transform the sense of smell into vision. Bottle designers also need to communicate with other product designers of the brand and draw inspiration from traditional product design.

In the perfume world, which pushes the container to the extreme, even the labels that initially didn’t care can’t stay out of it. At the earliest, YSL’s Perfume Bottles were plain in the mostly simple way. However, in recent years, new graphic design has been carried out continuously on perfume bottle. Every detail of the bottle and perfume packaging box is carefully exquisite, that makes the YSL bottle become classical and brand image.

Actually in recent years, perfume brands have increased the cost of perfume bottles. In the production process of traditional perfume, the research and development cost of perfume accounts for more than 50% of the total cost of perfume, and the design of perfume bottle now accounts for 20% to 30%. From the brand’s point of view, such a large proportion of cost investment is often worthwhile. Not just the fragrance, the bottles also help the brand gain a group of loyal followings.

 

Therefore, it can be seen that the design of the appearance of perfume has a pivotal position in the whole brand. With the rapid development of online sales, finding original and innovative perfume bottle design is crucial to stand out in the perfumery industry. After studying the market feedback and customer’s favorable comments, when it comes to work with a perfume packaging supplier in China, we strongly recommend Abely company.

 

The company is specialized in providing high-end perfume packaging products. They could provide one-stop service, including perfume bottles, perfume caps, perfume boxes, from design concept to manufacturer. Abely has an experienced team of in-house designers who could provide comprehensive advice to customers, a strict team of QC who are picky to do full inspection. Abely team is always provide customers with the optional solution proposals that meet their expectations.If you are looking for a custom parfum bottle designing supplier, contact Abely and may you would get free design chance and free quality sample to start your perfume packaging plan right now!