Companies must attract clients and generate revenue. Companies can’t grow without income and may struggle to maintain their current operations.
Decades ago, businesses reached clients through television, print, and radio advertisements. Today, companies must establish their web presence. Having a website is mandatory, but companies must also utilize tools to raise their website’s profile. Link building is one search engine optimization (SEO) marketing tactic you can use. Let’s explore what link building is, how your company benefits from link building, and other SEO marketing tactics you can use to raise your company’s profile.
What is link building?
Building links involves generating links to your website from other sites. These backlinks direct traffic to your site and boost your website’s domain authority (DA) score.
SEO marketing professionals develop link-building strategies to meet their client’s objectives. When you invest in link-building services, your agency will identify ideal sources for high-quality backlinks, such as social media platforms and blogs. They’ll conduct blogger outreach and identify industry blogs with a good DA ranking. Your agency will secure guest post spots on these blogs, generating backlinks at the end of the blog post by including a link in your bio.
Link building agencies may collaborate with your social media manager, creating original social media content containing links to your site as part of their link building strategy. Agencies may also include outbound links, which appear on your website and lead to other websites. Sites featuring outbound links to reputable websites with high DA rankings may receive higher DA scores from some search engines.
How does link building benefit your company?
Search engines are programs that locate web content for users. Popular search engines include Google, Yahoo, Bing, and DuckDuckGo. Users access the search engine, enter keywords related to the content or site they’re seeking, and review the links on the search engine results pages (SERPs) the search engine produces.
Search engines send out bots to gather data on all websites. They favor specific website features, and the bots rank each site based on those features. Sites with the most positive SEO features receive higher DA scores, while sites without those features receive lower DA scores. The search engines present the sites with the highest DA scores first.
Most consumers click on links on the first page of search engine results, enabling sites that appear on the first page of results to generate organic website traffic. Companies investing in link building are more likely to appear on the first page, increase website traffic, and generate sales.
What other SEO marketing tactics can you use to attract clients?
Inbound and outbound links can boost your DA score, but there are several other SEO tactics you can use to raise your site’s profile. Search engines connect websites to keywords appearing on the website. Incorporating relevant keywords ensures your site’s listed on relevant Google searches. Suppose you sell romance novels on your website. You may not attract potential clients if your site’s popping up on searches for divorce attorneys. People visiting a site that doesn’t provide the content they’re looking for are more likely to leave the site immediately without interacting with the content. This increases your site’s bounce rate, a negative feature that reduces your site’s DA score.
SEO agencies will craft original content featuring relevant keywords, ensuring your site appears on relevant searches and attracts potential clients. You can also improve your site’s DA score with an effective site design that’s easy to navigate and loads quickly. Visitors are less likely to engage with sites that don’t have a straightforward menu or take a long time to load.
Link building is a way to drive traffic to your website and increase your site’s search engine ranking. Link building allows experts to supply original content on authoritative websites and include links to your website. They may also add backlinks from social media platforms.
