You may already be aware that Google Analytics has some big, required changes coming up soon that web marketing teams need to plan for.
On July 1, 2023, all Google Universal Analytics properties will stop collecting data. Eeek!
This means that if you don’t migrate to GA4, you will be left without access to important data. Additionally, waiting to start using GA4 after July 1 will result in a lack of historical data, and all data from UA will be deleted on January 1, 2024. To avoid these issues and maintain continuity in your data measurement, it’s crucial to migrate to GA4 and start collecting data as soon as possible.
Google Analytics 4 (GA4) – the next generation of Google Analytics. This new version of GA4 is not just an upgrade of Universal Analytics (UA), but a completely new tool that requires migration.
But don’t worry, you don’t have to tackle this migration alone. Upgrow now provides a GA4 migration service as an end-to-end solution to handle the complex process of migrating your UA goals, event tracking, custom dimensions, ecommerce tracking, and other analytics settings to GA4. With decades of experience, we know the pitfalls to avoid and can help you make the most of your new analytics tool.
Our GA4 migration service includes the following:
- Mapping out your UA account: We gather all the information from your UA account and ensure that it is moved to GA4.
- Audit and fix your analytics: We perform quality assurance checks on your tracking and goals to ensure that everything is reporting accurately, and we create new goals or views if necessary.
- Complete setup of GA4: We install the GA4 script on your website, establish the new Google Analytics property, and enable data collection.
- Google Tag Manager mapping and migration: We evaluate and add new event tracking and goals.
- Onboarding and training: We provide training on how to use GA4, including the specifics of your website’s account setup and reporting dashboards.
- Looker Studio reporting dashboard: We offer a reporting dashboard for data studio that includes integrated data sources.
Don’t wait, get your Google Analytics set up now to avoid loss of data!
