The Do’s and Don’ts of Choosing a Brand Name

Did you know that about 72% of the best brand names are made-up words or acronyms?

Your brand name is what’s going to put your business on the map. It’s what will appeal to your potential customers and tell them the company they’re looking at. Your brand name will help you stand out from competitors and help you rise above the rest.

It would help if you created the right brand name that’s going to help you attract attention. You’ll want to follow the dos and don’ts of building a brand name. Here are some tips that you should know.

Do Keep Your Brand Name Simple

When it comes to naming a business, simplicity is vital. A business name that is easy to say and spell will be more memorable and less likely misused.

A good brand title should also describe what your company or product does. Avoid using trend words or industry jargon that could date your brand.

Do Consult with Experts

A good branding agency will have a great team of creatives. They can help you develop brand title ideas that resonate with your target audience. They can also make sure that it is available as a domain name and for trademark registration.

You can also work with a trademark attorney to ensure the proper application process in owning your brand name. Getting professional services will also ensure that you have legal rights over your brand name.

Don’t Make the Spelling Complicated

A complicated or difficult to spell name will make it hard for potential customers to find your business online. This will deter them from choosing your products or services. An easy-to-spell name will be much more effective in helping you build a successful brand.

Also, avoid using common words or terms confused with other brands or businesses. Be unique and memorable, and your brand will be more successful in the long run.

Don’t Use Your Name

Your name is personal and unique to you, and it can be challenging to separate yourself from your brand if you use your name. Additionally, using your name can limit the growth and appeal of your brand. If you want to build a strong, recognizable brand, choose a brand name distinct from your first or last name.

Do Consider the Meaning in Other Languages

Many companies choose names for their products that have meaning in other languages. They do this without considering how it might affect different cultures.

For example, the term “Nike” is from the Greek goddess of victory. But in China, it is pronounced “na-kee” which sounds like the Chinese word for “involuntary.” This results in low sales for Nike products in China.

Consider how people will receive a name in other cultures before choosing it as a brand name. A word that sounds cute in English may have an offensive meaning in another language. Do research to ensure your brand name doesn’t have negative meanings in other languages.

Choosing a Brand Name

Naming a brand is one of the most crucial marketing decisions a company will make. It is essential to consider all of the potential implications of a name before settling on one.

A good brand name can help a company establish itself in the marketplace. It can create a loyal customer base, and a bad brand name can do the opposite.

Interested in learning more marketing advice? Check out more of our blog posts to find the secrets to advertising and succeeding in business today.